Showing posts in: Writing for the Web

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Chunkify! Part 4: Writing Better Paragraphs

Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragra...

Posted on October 21, 2015 in Writing for the Web, Writing

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Chunkify! Part 3: A Page People Can Scan and Get the Big Idea

Users don’t read long paragraphs People should get the “gist” without reading your paragraphs How to...

Posted on October 14, 2015 in Writing for the Web, Writing

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Chunkify! Part 2: Write Effective Headlines That Make People Read

6 rules of effective headline writing How to front-load headlines One page exercise Writing headline...

Posted on October 07, 2015 in Writing for the Web, Writing

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Writing for the Web: Declaring Page Content

Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the ...

Posted on September 30, 2015 in Copywriting, Writing for the Web, Writing

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Chunkify! Your Homepage

No, I’m not talking about peanut butter. I’m talking about writing copy for the web that’s tailored ...

Posted on May 06, 2015 in Copywriting, Writing for the Web, Writing

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3 web writing strategies to make your content more effective

Making content stand out in a sea of digital media is not always easy. Your work faces a lot of com...

Posted on April 26, 2013 in Copywriting, Writing for the Web, Writing

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Chunkify! Watch a web page transform itself with each click.

All of our efforts to inform clients, friends, and fellow designers on the issues of writing for th...

Posted on February 22, 2012 in Content Marketing, Writing for the Web, Team, Writing

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