Chunkify! Part 3: A Page People Can Scan and Get the Big Idea
Users don’t read long paragraphs
People should get the “gist” without reading your paragraphs
How to...
Posted on October 14, 2015
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Writing for the Web
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Chunkify! Part 2: Write Effective Headlines That Make People Read
6 rules of effective headline writing
How to front-load headlines
One page exercise
Writing headline...
Posted on October 07, 2015
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Writing for the Web
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Writing for the Web: Declaring Page Content
Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the ...
Posted on September 30, 2015
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Copywriting, Writing for the Web
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Chunkify! Watch a web page transform itself with each click.
All of our efforts to inform clients, friends, and fellow designers on the issues of writing for th...
Posted on February 22, 2012
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Content Marketing, Writing for the Web, Team
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