2 Marketing Tactics We ALWAYS Recommend
Tactics are rarely one-size-fits-all.
Rarely, but not never.
At Bright Orange Thread, we always recommend two tried-and-true tactics that consistently deliver results regardless of target audience and overall marketing strategy:
1. Email Your Clients Weekly
“Wait, weekly? Won’t they unsubscribe?”
Not if you provide value.
We’ve seen this work across industries—even for clients who interact with their customers only a few times a year.
The key is to avoid the hard sell.
Instead, offer tips, share expertise, and educate your audience.
For example, if you’re in their inbox sharing ways to get the most out of your service—or alerting them to helpful upgrades—they’ll see you as a resource, not a spammer.
The result?
Your clients stay engaged, and you remain top-of-mind when they’re ready to act.
2. Get More Reviews
This isn’t just about earning trust—it’s about amplifying it.
More positive reviews on platforms like Google or Facebook boost your credibility, improve your local SEO, and serve as powerful third-party validation.
It’s one thing for you to say you’re great (which no one trusts when it comes directly from you).
It’s way better for your clients to shout it from your business’s Google listing.
We’ve seen clients improve their search rankings dramatically by prioritizing reviews.
Plus, focusing on reviews aligns teams around delivering exceptional service.
When your employees know every client interaction could result in a review, it raises the bar for quality.
Small Shifts, Big Results
These aren’t flashy, quick-win tactics. They’re steady, repeatable actions that
- build trust to stay top-of-mind
- increase referrals by making your clients your salespeople
- improve visibility to rank higher in local search
- keep you connected with your audience
See these tactics in action.