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March 26, 2012 By Hendrik-Jan Francke

3 LinkedIn Tips Marketing Professionals Need to Drive Traffic to Their Website

Guest Post by Brynne Tillman of Business Development University

LinkedIn is one of the most powerful marketing tools available to us today. Most marketing professionals are not leveraging LinkedIn’s true power to get your message in front of people they didn’t even know they didn’t know.

The key is that your blog lives on your website and at the bottom of the blog there is a call to action such as to learn more, to join our newsletter, for a free consultation or register here links.

If you have a solid blog and you are looking to drive targeted traffic to your website, try these 3 tips:

Join a maximum of 50 groups.

And make sure they are groups where your prospects are hanging out -NOT your competition. Many times we join industry related groups – but they are not our prospects.

The headline or title of your blog needs to attract your target market.

In fact, if you use the title of your prospect in the blog title they are much more likely to click through it.

Send directly to your audience.

There are 2 categories of connections that we can send direct messages to, your 1st connections and shared groups members. This is a great opportunity to get your blog in front of your targeted audience.

When in a LinkedIn group – click on members and put the title of your prospect in the search box in the top left corner – and search. You now have a list of your ideal prospects that you are not currently connected to that you can share your blog with.

Want more Social Media Marketing Tips?

Join Business Development University and Bright Orange Thread on Monday, April 16th for Continuing Education for Marketing Professionals in The Greater Philadelphia Region.

Continuing Education for Marketing Professionals

Bright Orange Thread and BDU are coming together for a joint seminar, Twitter, LinkedIn, Facebook & Content Marketing: You can't have one without the other, that will help businesses catapult their content marketing efforts on the Web and in social media platforms.

If you want to get serious about engaging your customers and prospects through content marketing, this seminar is for you.

Register for the seminar today!

About the Author

Brynne Tillman is President & COO of Business Development University - a Philadelphia Region Sales Training and Coaching Group. With over 20 years in business development, script and process development and sales training, Brynne is the Founder and President of Contact Point Networking Group and President of Linked User Group. She has created and taught lead generation and client acquisition programs for many companies, including Dun and Bradstreet, Progress Leasing, Kinko’s and Vantage Point Bank.

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