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4 Budget-Friendly SEO Tips for Your Propane Website
How a propane business handles SEO will determine whether it thrives or dies.
That statement might sound harsh, but it's true.
When a potential customer is looking for a business to meet their needs, they turn to internet search engines.
Anyone not on the first page will miss out on 75% of possible sales. They might as well be throwing money away.
Affordable SEO isn't a myth! There are quick, easy steps that can be taken today to improve SEO ranking.
Here are 4 things to do right now that will increase visibility:
Content is King
Having a blog and updated information lets Google know that a site is active. Activity is one of the main things they look for when ranking search results.
Not all content is effective, however. Blogs should have information specific to a company's products and services.
A lending company can focus on topics like financing tips. For propane, write about the benefits of propane over natural gas, as an example.
This strategy shows expertise and racks up customer leads. Pushing off-season offers and giving readers a call to action in a blog will also get future propane sales.
Affordable SEO Depends on Keywords
Keywords are what makes it easy for the search engine bots to find pages. Keywords are the phrases people type into a search engine to look for information. These phrases get put into content on a site.
Keywords are the phrases people type into a search engine to look for information. These phrases get put into content, such as blogs, on websites.
A good rule of thumb is 4-5 keywords for every 500 words of material. And thinking like a customer is always a safe bet in business.
Think of what someone would type into Google if they were searching for a product. These are the words to feature on a website.
A way to get ideas is to type the word propane into a Google search bar and look at the suggestions. People are searching for those terms, so use them.
Think locally. Operators in the Dallas area should use "propane tanks in Dallas" instead of "propane tanks" as keywords. The first phrase is what local customers will use when searching the internet.
It's a Good Time to Start Using Video Content
Videos have taken over the internet, and they create huge traffic increases on web pages.
For the propane business, this is good news. It's hard to imagine an industry that is in a better position to take advantage of the video search trend.
Companies can post videos on their sites that show proper installation techniques and safety tips when using propane.
Videos should be fun and let employee's personality shine through. People like to know individuals within a company. Customers will feel that they have a stake in the company's success.
Video leads to customer engagement and brings in new clients. It's one of the most affordable SEO tips right now!
Go Mobile Friendly
Today's internet users expect websites to be fast whether they are on a cell phone or a laptop.
In 2015, Google launched an update that punishes companies for not having mobile-friendly pages. What does this rule mean for a propane business?
A page not optimized for cell phones and tablets might not show up in mobile searches. If customers can't find a business, they can't spend their money there.
The propane business is too competitive to let customers slip away. Optimized web pages are essential to maintaining sales growth.
Use Affordable SEO to Drive Sales
Optimizing your website for search engines takes time, time that many small to medium-sized propane businesses don't have. But don’t let a busy schedule stop your propane company from driving more sales with SEO.
Put your marketing efforts in the hands of a professional online marketing agency that can keyword optimize your content, write blog posts, and even redesign pages to be mobile friendly.
If you’re on the fence about driving sales with SEO and online marketing, allow us to break the ice with a 20-minute consultation on marketing strategy. We can discuss how you can start generating more revenue with online marketing tactics catered to your company needs.
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