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August 23, 2007 By Hendrik-Jan Francke

400% Increase in Traffic Boosts Revenues for Microsoft Dynamics Consultant

Business Challenge

Intellitec Solutions, a Microsoft reseller serving the Mid-Atlantic region, relies heavily on its website to generate sales leads. Unfortunately, the site’s navigation and content were not working hard enough to attract search engines and raise the company’s visibility to prospects.

The client turned to Bright Orange Thread for a website that would:

  • Achieve higher search engine results
  • Increase site traffic
  • Improve conversion rates
Bright Orange Thread Solution

After analyzing Intellitec’s site and competition, BOT implemented a more aggressive search engine optimization program, including:

  • New structure and navigation
  • Inclusion of high-ranking keywords in heading tags and content, placing keywords high on the page to maximize SEO impact
  • Listing key markets next to the company logo to define and emphasize the service region
Impact

Thanks to BOT’s changes, Intellitec Solutions’ increased organic, qualified web traffic by 400%, thus supporting lead generation and conversion goals.

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