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September 17, 2015 By Hendrik-Jan Francke

6 Do’s and Don’ts To Make Your LinkedIn Headline Standout

Your LinkedIn Headline is the tagline of your movie, it should entice people to view your full profile. However, the majority of headlines on LinkedIn fail at doing this.

Saying you’re the VP of Marketing at Vitalist is like saying that Star Wars is a sci-fi movie about space. Don't sell yourself short!

6 Do’s & Don’ts To Make Your Profile Views Skyrocket:

DON’T Use the Default Headline

By default, LinkedIn populates your headline with your current job title and employer. There are over 364 million members on LinkedIn and I’d say that more than half of them just leave it. If you’re one of those people, listen up...
LinkedIn gives you 120 characters to use on your headline, so use it! Just saying that you’re the VP of Marketing at some company means nothing to me because there are millions of other Marketing VP’s on LinkedIn and chances are, I’ve never heard of Company X.

DO Use Keywords

Find out what keywords your prospects are searching for and use them in your headline. Heck, don’t stop there. Use them throughout your LinkedIn profile so that you show up in search results, like Joan.

DON’T Be Cheesy

Labeling yourself ‘Superwoman’ says nothing about who you are. Can you fly? Do you have super powers?
I’m more interested in knowing the things Angela does that make her a superwoman.

DO State Your Value Proposition

Speak directly to your audience and explain how you can benefit them.
In the following LinkedIn headline, Tom says what he does, how he does it and who he does it for. If I’m an SAP or Oracle enterprise, I’m definitely going to check out his profile.


DON’T Be Desperate

If you are unemployed or looking for work, you don’t need to announce it. This can make you look desperate and undermine your value.
Joe's seeking opportunities... in what? Finance? Teaching? Dog food tasting? Joe could be one of the brightest most experienced engineers out there and job recruiters from Boeing would have no idea based on his headline.

DO Be Specific

Paint a clear picture of what you do so that your prospects know that you can help them.


Abide by these tips and get your profile more views. It's just one step closer towards having a complete B2B Marketing presence on LinkedIn.


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