A New Way to Score at Marketing
One heroic play doesn’t win a championship.
It’s years of practice, thousands of reps, and a relentless focus on the fundamentals. The big win is far down the road.
That’s what a lot of marketing is, and it’s why you put it off.
The work is immediate: sending out emails, posting blogs, writing social media captions.
The payoff is distant.
That’s where the behavioral science* concept of Immediate Rewards comes into play.
By making marketing feel less like a chore and more like a game with quick perks, you can create these small victories for your team.
You can build momentum that lasts.
For example, a client of ours wanted to boost Google reviews.
We encouraged their technicians to listen for positive feedback and provided them with a simple script.
The electrician who generated the most reviews each week got a shout-out on a company leaderboard.
The “big win” of more reviews was in the future, but the weekly recognition gave them a reason to compete and kept them engaged.
You can do the same.
Implement small, instant, non-monetary rewards for your marketing actions.
- For the team: A round of coffees or a five-minute stretch break after a content sprint.
- For yourself: A personal “treat” after a tough analytics session, like going out to your favorite lunch spot or listening to a new podcast.
These small wins won’t change your bottom line overnight, but they will change your mindset.
This will build unstoppable momentum on the road to your championship by reframing a distant goal into a series of achievable, satisfying steps.
To make sure these steps are well-grounded, they need to be targeting your Ideal Client.
These are the people who bring in profit, joy, and win opportunities for your team.
Target your Ideal Client by writing down the fundamentals, such as:
- Who they are
- Where they are
- How they talk
Get wins for your team.
Build your Ideal Client Profile.
*This blog was inspired by Angela Duckworth and Katie Milkman’s “Behavior Change for Good” project.