Alexa, what’s my marketing strategy?
AI told you to post three times a day on LinkedIn.
So you did.
Only you saw zero return for your effort.
Here’s why:
ChatGPT didn’t understand your audience was on Facebook, not LinkedIn.
It’s giving you answers, but is it giving you answers to your questions?
AI solutions make for average businesses.
Think about it.
AI relies on the world’s data.
It synthesizes all the content it has consumed—it spits out advice based on what “typically” works.
But your business isn't typical.
You aren’t typical.
You’ve grown and adapted to the specific challenges your company faced in your specific market.
Maybe you’re a local propane company thats rural roots have morphed into serving rural suburban neighbors.
Maybe you’re a small roofing business that has been around awhile and is now fending off everyone who can swing a hammer.
You’ve got a unique story—a unique client.
That’s why you need a message that speaks directly to them, not the whole world.
Craft messaging that truly resonates instead of getting lost in the marketing noise.
Get a Messaging Framework that will be your guide to…
- crafting compelling language for your Ideal Client
- positioning your brand for maximum impact
It’s time to stop blending in and start writing messaging that converts.
This blog was inspired by Tom Foster’s blog post, “Prescriptive Solutions.”