Chunkify! Part 7: Compelling Conclusions That Inspire Action - Bright Orange Thread

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Chunkify! Part 7:
Compelling Conclusions That Inspire Action

One BIG mistake marketers often make on their web pages is giving up on the conclusion. Don’t! The conclusion is your last chance to make your point, to leave an impression, to inspire action!

Tell ‘em what you told ‘em

Users scan on the web, so sometimes the conclusion is how they form their final and lasting opinion on your page. Wrap it up successfully.

Go back to declaring page content. Summarize just like that, it will get the job done.

Tell ‘em what to do next

Guide the users’ next steps, use Kick-Ass Call To Actions. If they like what they see, they’ll look to you for what to do next. Give them more to see and they will stay on your site or they will come back soon.

  • Provoke interest and make them want to click the CTA. Keep it relevant and interesting.
  • Create need by including valuable information in the CTA that users need, they’ll click it.

One Page Exercise: Wrap It Up!

Take note of our CTA post in the Chunkify! Series. Conclude your page by answering all questions, but leaving users engaged and hungry for a CTA.

About the Author
is the Lead Strategist of Bright Orange Thread. Reach him at hfrancke@brightorangethread.com
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