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March 28, 2015 By Hendrik-Jan Francke

Clearly State What You Do

Convince first-time visitors to stay on your homepage for longer than 5 seconds.

Write a clear concise statement that tells prospects what you can do to help them today.

In the first 5 seconds, your homepage must let people know they've landed on a site with answers to their questions.

See if your homepage passes the 5 Second Test.

Unclear What They Do

Clear What They Do

To give you a sense of how fast 5 seconds goes by, time yourself reading the following homepage statements.

Ready... Set... Go!

  1. We are a multinational corporation engaged in socially responsible operations, worldwide. We are dedicated to providing products and services of such quality that our customers receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment.
  2. We deliver Microsoft Dynamics ERP & CRM solutions in a timely, value-added approach.

The 2nd statement gets the job done whereas the 1st statement took me minutes and I still can't figure out what they do!

Does your homepage clearly state what you do?

Download the 5 Second Test White Paper

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