C’s Get Degrees, But They Don’t Get Sales

There is not one secret ingredient that immediately boosts your website.

It’s about finding the perfect combination of relevancy, appearance, and retention. 

If one of these slips, it’ll drag down the rest in the eyes of your potential customers.

PIC Corporation had its homepage put in front of 25 real people for real input on those three categories.

They scored a C on all three.

One C is no big deal, but across the board? It’s holding them back.

Multiple reviewers expressed their uncertainty about what the company was actually offering and who its target audience was, with only 72% saying it was relevant to them.

1 out of every 4 reviewers said that the website design was bad.

“I was confused at what I was looking at.” 

76% said that they would keep reading.

When you’re competing against sites that are scoring A’s, a C doesn’t give you a leg to stand on.

Think you have the perfect balance that gives your site the secret sauce?

Check out the results from PIC Corporation's homepage test to see what to avoid.