Does Your Site Look Legitimate?

There’s one website issue that will turn potential customers away every time.

“It was hard to tell what the purpose of the company was.” 

A potential customer won’t stick around if they can’t figure out what you even offer.

Here’s an example of what to avoid: Your design looks so poor that people question whether your site is legitimate. 

NRG Controls faced this issue during their Homepage Peels testing.

Multiple viewers explained that they would not keep reading because “it didn’t look legitimate.”

Beyond that, NRG Controls was hit with largely negative feedback.

Only 36% of viewers shared a good first impression of the site, and only 56% said that the site was relevant to their search.

Simply getting all of your company’s information on the page is not enough.

It’s about presenting the information with style, quality, and clarity.

Find out if your homepage survives the snap judgment of prospects.

Check out the Homepage Peels for NRG Controls to see real feedback and gain access to tools that will help you reframe your own site.