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Don't Fall For the Bait and Switch

May 27, 2026 By Barry Bright

Don't Fall For the Bait and Switch

Pete was blown away by the sales pitch from the company founder.

He signed the contract on Friday, excited to do business with him.

By Monday, the founder had vanished.

Instead, Pete was introduced to a junior marketer who had clearly just read his file.

They had none of the charisma or experience the founder had promised to deliver to his project.

Pete had been demoted.

With Bright Orange Thread, you know exactly who’s putting in the hours of work on your project.

We don’t do hand-offs. Here is how we stay consistent:

  • The 12-Client Limit: We intentionally cap our roster so we can stay deeply involved in your success.
  • Direct Access: You meet the people doing the heavy lifting right off the bat, and they attend every call.
  • The Founder Standard: Our founder, Hendrik-Jan, is both the salesperson and the lead strategist. This means that his knowledge of your business moves directly from the pitch to the project.

Our process is thorough, careful, and designed to ensure that the quality you were promised is the quality you receive every single day.

Don't settle for a bait-and-switch agency.

Trust the team that values your business enough to actually show up for it.

If you want to learn more about the marketing rights you’re guaranteed with us, read about Our Foundational Stitches.

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