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Don’t listen to Mark, Jen, and James

July 11, 2023 By Barry Bright

Don’t listen to Mark, Jen, and James

You’re inspired. Your friends’ companies are knocking it out of the park with their marketing.

With their success in mind, you’re gonna pull together your team and boost your small business’s marketing like never before. It’s your moment to make the business shine and your family proud.

Tame the excitement before you throw it at random acts of marketing.

Sure…

  • Mark’s SEO guy bumped their traffic to 20,000 visits per month.
  • Jennifer’s street sign is raking in a ridiculous amount in yearly revenue.
  • James’s business reached #2 on the Map Pack by winning 100 new Google reviews.

But instead of walking out of your mastermind group hyped-up and ready to scatter a mishmash of to-do’s to your team, you should have stayed and asked why it worked. 

  • That sign is on a bustling road that connects multiple target neighborhoods to the nearest grocery store. 
  • The web traffic increase didn’t happen overnight. It took a year’s worth of hustle, multiple email campaigns, and consistent blog publishing.
  • The Google reviews were a result of an automated email-plus-text outreach to loyal customers immediately after they received service.

These are all someone else’s success stories—their marketing strategy.

Your business is different. Your strategy has to be different.

Don’t get lost in someone else’s success.

Don’t try to mimic others' marketing success by cherry-picking random acts of marketing. Just because it worked for their business doesn’t mean it’s suited to yours.

Organize your marketing using a framework—a roadmap that guides you through the twists and turns of your marketing journey, like a GPS.

The Answer Vault Framework is a marketing and sales framework that will help you reach your prospects and revenue goals.

It eliminates random acts of marketing.

It leverages your true value, your expertise, and pivots your marketing from selling to helping.

It tells your clients how you can help them and brings them knocking on your door.

Write YOUR marketing story.

Ditch the random acts of marketing that only bring your business weak results and wasted money.

With your marketing built on The Answer Vault Framework, your marketing success story will write itself.

Stop your random acts of marketing. Write YOUR success story.

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