Ideal clients bring the numbers
Think of your top 20% most profitable clients.
If you could, you’d have 10, 20, 50 more clients like them, right?
And you can.
I’m sure you feel like you know your ideal client inside and out.
So write it down.
Document it using our
Ideal Client Profile Template (ICP).
Knowing your ICP helps you move the needle on your marketing metrics.
When you know your ICP, you know...
- How they make decisions
- How to speak their language
- Where they hang out
Why are those 3 things important?
Glad you asked.
These 3 things will be the core of your marketing strategy.
And calibrating your marketing to your ICP will impact your Return on Investment.
ROI is the checkered flag you need to keep your eye on.
Don’t waste your time on the forty metrics you see the big corporations publish in their annual reports.
For secondary metrics, pick 2…
- One that helps you see initial progress
- One that helps you see people moving through your funnel
If these don’t show improvement from when you started your new marketing tactics to 3, 6, or 12 months later, it’s time to take a step back.
Take a breather.
Evaluate your tactics and platforms.
- Do they still fit your [Ideal Client Profile]?
- Has your ICP picked up some new habits?
Your ICP stops you from wasting time marketing to the tire kickers and customers who just won’t fit.
Your ICP frees your time to market in the right places and to improve results.
Your ICP improves marketing metrics.
Build your Ideal Client Profile and grow your ideal company.
