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June 02, 2025 By Barry Bright

Impulse Decisions ≠ Good Marketing

Impulse decisions are fine when you’re standing in the ice cream aisle of the grocery store.

But when it comes to your business?

They can be trouble.

If you’re an experienced CEO, I don’t have to tell you this, but you want strategy to inform your business decisions.

Especially when it comes to marketing.

Actually, I’d say more marketing dollars are lost because businesses aren’t strategic when planning their advertising for the year.

Usually, this happens when companies market without understanding their online presence.

It’s like having a hole in your fishing net.

Imagine you’re knee deep in creek water.

You’ve just set the hook on the biggest trout of your life.

You’re reeling him in, fighting all the way…only to lose him when he slips through a hole in your net.

Well, it’s the same with your online presence.

Right now, you probably have people checking out your company online.

But if your website isn’t user-friendly or your Google profile isn’t up-to-date, those customers will slip right through the net.

And they’ll swim downstream to your competitors.

If you were a serious fisherman, you wouldn’t step foot into the creek without a trustworthy net.

And if you want this year to look different than last year, you need to know your online presence is sound.

My online assessment makes sure there are no holes in your fishing net.

By performing a detailed analysis, this audit shows how you could:

Win customers by improving your Google Business Card

Show up in search results and get discovered by new prospects

Pinpoint your main competitors and how you can beat them for valuable search rankings

Find out what customers REALLY think of your website and if it’s costing you sales

Keep readers on your website and increase the likelihood of sales with short, skimmable writing

Plus, you’ll get 5 marketing recommendations to immediately improve your business’s visibility.

We’ve used this exact same audit to help propane companies, contractors, and other service businesses get new customers by making small changes.

But the clock is ticking.

We only have room for 2 assessments each month.

And the year is almost over.

So if you want this year to look different than last year, click below to request your assessment and plan the right way. 

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