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Local SEO For Your Propane Delivery Business
What would you do to get 18% more sales for your propane delivery business?
No, it doesn't involve spending more on advertising or doing a massive overhaul of your marketing plan.
All you need is to enhance your business for local searches. One of the easiest ways to do this is to claim and optimize your Google My Business Listing.
You don't need any computer savviness to make your Google Business Listing work for you. Keep reading to learn more about optimizing your business' information to get more visitors to your website and make more sales.
What Exactly Is a Google My Business Listing?
Google's Business Listings display in the sidebar when someone runs a query about your business. It shows your propane delivery business' name, address, phone number, and website.
The listing also shows customer reviews and any other locations you have.
Why Is My Google Business Listing Important to Local SEO?
Google continuously works to improve their algorithm to return the best results for their customers. Over the past few years, they have focused on improving "near me" or local searches. Google's emphasis on local search is good news for businesses who operate on a city or town level rather than a national level.
Google's Business Listings are important for your success with local SEO because it's the first thing Google returns. These listing cards are also optimized for mobile phones, an important aspect since 60% of all search queries come from a mobile device.
How Do I Make My Google Business Listing?
To start, you need to claim your Business Listing from Google. You'll need to sign into or create a Google account, then find your business listing in the search bar. If your business' name doesn't appear, Google will ask you to enter your business' name, address, and phone number.
From there, check that all the information is the same as what's listed on your website.
Other Local SEO Tips
Optimizing your Google Business Listing is a great first step toward mastering local SEO. But, there are a few other things you can do to make sure local customers find you.
Ask Customers to Leave Reviews
Encouraging customer reviews does a couple of things for your business.
First, potential customers overwhelmingly trust online reviews from past customers.
Second, having an active review stream tells Google that your business is open and active which helps improve your SEO score.
Optimize Your Website
Your website should have optimized content and performance.
When you optimize for local SEO, you want to ensure your city's name is included throughout your website. For example, if you run a pay stub generator company for the Arlington, VA area, you should include "Arlington" in your headers, URLs, and landing page.
Your website should also work well. That means it loads quickly, works on mobile, and is easy for customers to find what they want.
Use Online Directories to Create Backlinks
You can also attract new customers to your site through backlinks.
Many businesses in the service industry make business accounts on online directories like Yelp and Angie's List. This enables them to add a link to their website into their business' profile. Search engines consider this a quality backlink (a link that points back to your website) and boost your SEO score.
Take Your Propane Delivery Business to the Local Level
Local SEO isn't as hard as it seems, and you will reap the rewards if you put in the effort.
Optimizing your website and your Google Business Listing for your propane delivery business will give you an edge over your competition. That edge will lead to more website visitors and more sales.
Just remember, when all those calls start rolling in, respond to your leads promptly!
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