Marketing Dead Zones: Bottom of Your Email

Think of a long stretch of empty desert.

It’s where the radio goes fuzzy, and your phone loses signal.

That’s a dead zone.

Dead zones exist in marketing, too.

Dead zones are where good ideas and good marketing end. 

A dead zone we see too often when working with clients…

The bottom of emails.

When there isn’t a call to action (CTA), a “Hey, take this next step after you’ve read all our great stuff,” the bottom of your email becomes a dead zone.

You work hard to get prospects to the bottom of an email—don’t let them go dark.

Inspire action.

That doesn’t mean putting 4 different CTAs to cast a wide net. That will just send prospects spinning with indecision.

Make one strong ask. 

Give life to the dead zone. Increase email clicks. Improve conversions.

So now that we have got you to the bottom of our blog…

What are we asking you to do next?

How about you take this 20-question self-assessment?

This assessment will help you identify where your company’s marketing is strong and which areas might need more attention.