Marketing is Not Random Acts of Kindness

Are you hiring your nephew, a college sophomore, because he’s good at updating websites? Or do you want to give him a shot at breaking into a career to be nice?

What about that buddy’s buddy starting up a Google Ads shop? Is he truly good, or are you just trying to help him out?

The local chamber asks you to run a full-page ad, so you do so without second thoughts. You’re doing the chamber and the designer you hired for the ad a kindness.

I get it—kindness is a virtue, and helping others feels good.

But it’s not a strategy.

And your prospect pipeline is feeling stagnant because of it.

Your marketing should drive results.

It should be a strategic endeavor to attract the right audience and grow your business.

You need to understand your target audience—who they are, where they spend their time, what they want, and how you can address their needs.

You need to know how to answer these questions.

Create a strategy to give away your expertise so your prospects can find you more easily—we call it an Answer Vault.

First, you have to figure out where to start.

Put your content up to the test with the Answer Vault Audit.

Stop investing time and money in marketing strategies that yield little to no results out of the kindness of your own heart.

Don’t let kindness cripple your marketing.

The Answer Vault Audit is the first step to transforming your marketing; give it a try.