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October 01, 2017 By Barry Bright

Marketing Mistakes to Avoid in 2018

It’s safe to say no one likes being wrong, but it’s how you react to being wrong that defines your character. From a marketing perspective, to evolve and grow you must identify where you’re going wrong, and resiliently change your approach.

In 2018, there are various marketing strategies that can strangle your business, even if they brought you success in yesteryear. Admitting you’re wrong is the first step to recovery, and though stubborn stick-to-itiveness is sometimes admirable, it probably won’t increase your online marketing productivity.

With this being said, what marketing mistakes are best avoided in 2018? Read on to find out.

Creating Dull Content

There’s a difference between creating content for the sake of it, and focusing on delivering real value for your readers. If you’re crafting articles that don’t engage your target audience, you won’t achieve the same SEO benefits or appeal to the viewer so they’re intrigued to learn more about your business. Blogging also has benefits for local seo. If your output is relatively dull, you should consider things from your prospect’s position: if they’re putting out lackluster content, will their product or service match?

Your click-through rate will improve dramatically if you prioritize pleasing the viewer, and the results will be profound.

Bad Link Building Practices

Google has started penalizing bad link building practices, clocking on to individuals who are sharing content to manipulate results, instead of providing real value. Google closely monitors link velocity, so your best approach to appearing natural in search engines is to get no more than 3 backlinks to an article per week. Also, create no more than 100 backlinks per day, keeping them in proportion to the number that points to a competitor’s websites.

In addition, avoid using the same exact anchor text in every backlink, maintaining good link diversity which preferences quality over quantity.

Targeting a Demographic, Not a Niche

If you’re targeting a broadly defined section of society, your marketing efforts will be in vain. For example, it’s common for people to target males, but a much better approach would be targeting males of a specific age group, say 18-35 years old. You can learn more about your target niche, or your target buyer personas, with advanced research, and once you’ve configured the perfect audience for your product, not only will you understand who to market to, but you’ll have a better idea of how to market to them.

You can narrow your target niche further by considering their personal preferences, hobbies, and levels of education. The more you know about your target niche, the easier it is to appeal to their true nature.

Failing to Use Your Website to Generate Leads

Your website should be a positive representation of your business. It should instantly provide a clear picture of the solutions you provide and be customer-centric. Too often prospective customers are deterred by me-centric content when realistically they’re only interested in what you can do for them.

If someone is visiting your website for the first time, they’ll want to read something that addresses the issues they have. Your content should be updated regularly to meet their needs, which is where blogging and blogger outreach is a great method of engagement. This will drive traffic to your website, giving people an opportunity to discover you, find a solution to a problem, and ultimately learn about the solutions your company provides.

Ignoring Social Media Marketing

Social media has overtaken the consumer landscape, especially considering how much time people spend there. It’s common for businesses to view social media as an opportunity for brand building, neglecting its potency for cultivating sales.

In fact, building a profile on social media provides a valuable source of traffic. With a combination of social media and content marketing, you’ll increase your bottom line. You can build a profile on various networks, and over time you’ll figure out which ones are most compatible with your goals. Focus on sharing good content, and patiently await positive results in SERPs. Blogger outreach is a great way to achieve this objective.

Leveraging the Right Strategies is Key to Success

Marketing requires a sensible investment of time and resources, but what’s most important is you don’t allocate them in the wrong places. Having read this article, we hope you’ll appreciate what marketing methods to avoid, and what to embrace with open arms. Leveraging your strategies in the right places is the key to success.

About the Author


Nikola Baniček is an internet marketing specialist at Point Visible content marketing agency. He’s a laid-back guy with experience in PPC, copywriting, and project planning. When he’s not working, he’s either gaming or watching anime.

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