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June 22, 2008 By Hendrik-Jan Francke

Restructured Website Increases Traffic by 400%, and Helps Boost Enrollment

Business Challenge

The CACC Montessori School relied on its website to communicate the benefits of its unique educational experience and promote enrollment. But the site was difficult to navigate, and frustrated visitors often exited prematurely and resorted to calling in for information, or worse, opted for the competition.

The client asked Bright Orange Thread for help creating a site that would:

  • Make pertinent information easily accessible to interested parents
  • Increase tour requests
  • Increase the site’s visibility to search engines
Bright Orange Thread Solution

After developing a clear understanding of the school’s goals, BOT went to work. In four months, we:

  • Re-organized navigation and content so critical information was centralized and easy to find
  • Created a new design that encourages prospects to request tours and reflects the school’s image
  • Simplified the updating process so existing staff could make changes, thereby saving the client time and money

BOT’s organizational and design approach transformed the CCAC Montessori School website into a more productive marketing tool, as evidenced by a 400% increase in qualified traffic.

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