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May 14, 2015 By Hendrik-Jan Francke

Set Goals in Google Analytics to Measure Website Performance

When I first started using Google Analytics, my only goal was not to scream. The sheer amount of data can be very overwhelming, especially for those of us who aren’t statisticians.

Measure website performance with goals in Google Analytics.

Creating Goals is a great way to narrow in on critical metrics related to your most important objectives. From tracking landing page conversions, to white paper downloads, or even video views – you can measure exactly the action you want.

There are many different types of Google Analytics goals – but URL Destination Goals are one of the most useful ways to track lead generation.

So we put together a short little bite-sized video that will show you how to set it up. All it takes is 4 minutes and we'll teach you everything you need to know about creating a URL Destination Goal:

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