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February 08, 2013 By Hendrik-Jan Francke

Site Launch: Encore Business Solutions

New site strengthens marketing strategy

Encore Business Solutions is a long standing Microsoft Dynamics Partner based in western Canada. Encore’s innovative approach to delivering Dynamics solutions has distinguished them as a trusted industry partner. However, their flat, crowded, and outdated site did not reflect their unique company culture and product expertise.

Bright Orange Thread wanted to deliver a fresh, modern site to compliment Encore’s strong personality and communicate the value of their services. Responsive design, strategic IA, sophisticated functionality transformed the Encore site into a marketing asset to enhance their business and serve their customers

Strategic IA enhances marketing message

Encore wanted their new site emphasize their full service consultation, implementation, and support processes. Bright Orange Thread constructed an IA design that guides new customers through the four most important steps of the buying process. The “4 Steps” tabs on the home page are a marketing tool that helps Encore communicate the breadth of their services to new customers.

SEO optimization increases online visibility

SEO optimized code and custom landing page templates are important elements that will help Encore expand their market reach. SEO optimized code will increase visibility and help land Encore at the top of search results. As their online marketing and advertising efforts increase, Encore can create custom landing pages directly from theirCMS.

Incorporating the mobile element

As usability focused web developers, we cannot emphasize enough the benefits of responsive design to clients. Encore embraced our enthusiasm and understood the importance of including the mobile element in their marketing mix. Their responsive site optimizes content so clients can easily access Encore’s insights, product demos, and support services from any platform.

Encore came to Bright Orange Thread with strong ideas and expectations to make their site a flexible marketing tool. Through updated functionality features, a bold design, IA, and SEO optimization, the new Encore site is not only a marketing tool, but the hub of their marketing strategy.

Services, Features, and Functionality

  • Chunkify
  • Responsive Deign
  • Landing Pages
  • SEO optimized
  • Product Demos & Downloads

Check out Encore Business Solutions' new site.

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