The 2 Traps of Random Acts of Marketing

Your social media campaign flopped.

It’s brought your website minuscule amounts of traffic in the last 3 months.

But you still have another month of posts scheduled out.

You don’t know what else to do with your marketing.

You’re trapped.

But that doesn’t mean you can’t untangle yourself.

Or avoid falling into more marketing traps in the future.

Here are 2 traps I’ve seen CEOs of family-run businesses fall into…

The Financial Trap

Too often, CEOs of family-run companies are willing to spend a little money testing a fad.

Don’t get me wrong—running a marketing experiment isn’t the problem.

The problem is you’re only allocating the budget to run one.

We at Bright Orange Thread view marketing as a series a series of controlled experiments.

You need to budget for multiple experiments to see what works for your business.

The Emotional Trap

A failed random act of marketing has many CEOs saying, “Marketing is all b_________.”

Truth is, they are right, except…

“All” is a dangerous oversimplification.

Marketing works.

But it comes with some growing pains.

The key lies in understanding that companies with successful marketing strategies are not relying on one-off, whimsical efforts.

They use a systematic, repeatable, and scalable process.

Look beyond the immediate.

Learn from failed initiatives, but do not let them define your overall perception of marketing.

Instead, aim to develop a marketing strategy that is systematic, consistent, and adaptable—one that can be tested, measured, and refined over time.

Big companies have achieved their scale not through random acts of marketing but through deliberate, well-planned marketing systems.

They are marketing masters.

It’s your turn now.

Start your next marketing initiative in the right mindset with these tips.

Don't get tangled in a marketing trap.