The 3 Levels of Data You Need to Monitor

Marketing dollars can’t be thrown around like confetti.

That’s how you end up burned by your investments.

Maybe you spent $5,000 on Google Ads that led to zero sales calls.

Or you forked over $10,000 to launch a new website page that immediately broke on mobile phones.

You only realized months later, when the accounting books closed, that the ROI was negative.

The failure wasn’t just the money lost; it was the months of wasted opportunity.

You need to shift from accounting report reactions to real-time interpretations of sequential metrics.

The core of a healthy marketing investment is a simple equation:

Spend $X, get $XX in measurable revenue.

To ensure this happens, you must closely monitor the steps that lead to revenue long before the ultimate outcome is revealed.

We recommend you do so using 3 levels of metrics:

• Attention (Open Rates/Impressions): Did people see your message? If low: The problem is your Headline or Audience targeting.

• Engagement (Clicks/Click–Through-Rate): Did they care enough to click? If low: The problem is the Offer or the Message itself.

• Conversion (Form Fills/Leads): Did they take the final action? If low: The problem is the Landing Page design or the User Experience (UX).

Waiting until you see a lack of new customers is too late.

Stop guessing and start running your marketing by the numbers.

Use our Marketing Self-Assessment Tool for CEOs to help you evaluate your current systems and processes against best practices.