Website Spending: Too Much or Too Little

You invested a lot of time and money into your website.

Or, you haven’t invested a lot of anything into your website.

Either way, chances are, you’ve gone too far in one direction or the other.

Either you’ve spent too much on a validation website, or you’ve spent too little on a lead generation website.

• A validation website is meant to do just what it says: validate your existence. You only need 1 page to do this, though validation sites can be up to 5 pages.
• Lead-gen websites, on the other hand, are meant to attract new prospects, build trust, and collect leads so you can add prospects to your sales funnel.

So, how much have you spent, or not spent?

You know you’ve spent too much on your website when:

• You’re in a happy spot with revenue.
• You are a solopreneur who works with 12 clients a year and hopes that marketing can save you from doing biz dev—it won’t.
• You only expect people to find you on Google when they search your company name.

What you really need is a simple, 1-page validation website.

When someone has been referred to you, your validation website is meant to confirm your services and give them a quick and easy way to contact you.

These websites can cost anywhere from $5,000 to $10,000 depending on what you choose to do for copywriting, page design, and creation of media.

You know you’ve spent too little on your website when:

• You aren’t getting leads through your website (and at all).
• You have landing pages that convert less than 1%.
• You have 25 pages on your site (including blogs), but your monthly traffic is less than 500 sessions.

What you really need to do is beef up your website to be a 50+ page lead generation website.

These sites can be more than 50 pages or more, including blog posts, and cost between $30,000 and $60,000.

These sites work because prospects are looking for a company that knows what they’re doing.

Establish your company as a trusted authority by answering your prospects’ most pressing questions in 50 blog posts.

Google will pick up on the fact that you are directly answering the questions people are searching for and will rank your site higher, making you more visible.

50 is the magic number.

HubSpot has conducted research that shows having over 50 blog posts increases leads.

And we’ve seen it too with our client, who published 52 articles and saw their leads increase by 77%.

If you’ve decided you’re going to beef up your lead-gen website, start curating ideas for your blog using the Answer Vault framework.

Use your Answer Vault to get to 50 blog posts, improve your email marketing, and shorten your sales cycle.

With your Answer Vault, prospects will find, trust, and choose you.