Why + _______ = a better business

You’re taking over your family’s company.

You don’t want it to be business as usual.

You want to make waves and expand and grow the business in ways your parents never thought of.

The first thing you’re going to do is look at all kinds of resources, offerings, programs, and experts to help you figure out where you’re going with the business.

You might tap into Simon Sinek’s book, Start With Why.

You might meet with a business coach who tells you to figure out your mission, why you’re here, and to set your goals.

These are reasonable places to start—but they’re only half of the equation.

The other half of the equation is your customer.

Who are they? What are their challenges? Where do they look for solutions?

Your "why" needs to align with your customers’ challenges, or your customers will never see that they need you.

Adopting a framework like our Answer Vault Framework will help you identify your customers’ trials and problems and figure out exactly who they are.

Then, you can share that knowledge with your entire company with an ideal client profile.

Everyone in your company should know who your prospects are.

They need to have a clear idea of who they’re talking to any time they write an email or make a sales pitch.

Too many people are hyper-focused on their business’ internal workings and forget the other half of the equation—the customer.

Use our 6 step workbook to build your ideal client profile and ensure you have an ICP that’s well-defined and well-researched.