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Why Propane Companies Should Optimize Their Google My Business Listing

April 01, 2016 By Barry Bright

Why Propane Companies Should Optimize Their Google My Business Listing

When you need to get your propane to your customers, Google My Business listings bridge the gap.

However, you'll need to optimize your listing to get the results that matter.

This is a crucial part of Search Engine Optimization (SEO) that shouldn't be ignored if you want a strong local presence.

Let's delve in further to help you understand!

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Optimizing Your Google My Business Listing

To optimize your Google My Business listing, you'll perform steps like enhancing your keywords, claiming your business, and updating your contact information.

When you work with a marketing company that can help you enhance your listing, your propane company will enjoy the following benefits:

It helps customers set up delivery

Delivery services are a valuable component of most propane businesses.

Customers will want to know how much the delivery will cost, and this calculation is typically dependent on distances traveled.

When your Google My Business listing is accurate, people will know up-front where you're located, which will help them better plan for and budget their deliveries.

You can work with an Infusionsoft certified partner to automate your sales and never miss potential business.

Your reviews will speak for you

Did you know that 88% of customers check online reviews before making a decision?

Once you've accumulated that wonderful 5-star feedback, you need to be sure your customers have access to them.

When your listing is up-to-date, the reviews will be front and center within your Google search results. You'll notice an uptick in your business as the reviews keep pouring in.

Your location and contact information will be precise

Having your contact information laid out plainly in your listing improves communication.

This is important since quick, effective communication leads to a 7 times greater likelihood that the conversation will have substance. Improving your customer communication reduces wasted time in your business, while also drawing in more sales as a whole.

Double and triple check your listing's contact information so you don't miss these opportunities.

A virtual tour will work wonders

Google listings allow you to add bells and whistles to your online profile, such as a virtual tour.

A virtual tour gives people the chance to rotate images and travel through your business. This not only builds a connection, but it also ensures they won't get lost when trying to reach you from the street.

Connect with a marketing firm that will deliver high-resolution photos to create a stellar virtual tour. Optimizing your listing in this way also puts you a couple of notches above the competition.

A business that includes this level of detail comes across more personal and professional.

Give Your Propane Business the Marketing Power It Needs

Your Google Business Listing gives your prospects full transparency into your business, from contact info to customer reviews.

But optimizing your Google Business Listing is just one of many online marketing tactics that need to work cohesively to drive more people to your website, turn them into leads, and ultimately increase your customer base.

It's time to plan your online marketing strategy so you can generate leads from all those prospects that search online for propane services. Don't be intimidated by the word "strategy". If your propane company is too busy to take on new marketing tactics, a lucrative solution is hiring an outsourced marketing agency to help boost your marketing ROI.

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