Why Stock Photography is Bad
You've just landed on an accounting firm's homepage and the main image is a glamour shot of some eye-candy model who looks way too good to be working in accounting.
Find out what users are saying about your images.
Stock photos are cliche, mundane and do nothing to differentiate yourself from the competition.
Eye-tracking studies show that users avoid looking at stock photos of generic people. Subject commentary from this 5 Second Test explains why:
Instead of stock photos, use information carrying images that reflect your industry and demonstrate the value your company has to offer.
The following homepage is for a company that sells endless pools. It passed the 5 Second Test and received some great feedback from test subjects:
Ever wonder what people are saying about your homepage?