Here’s Your Wake Up Call: Put Your Number on Top!

Push ahead of the competition and grow your business by following these steps to improve your phone accessibility.

Phone Number Visibility is Key

If people are unable to find your phone number quickly when visiting your website, you are risking them becoming frustrated and leaving.

In fact, 44% of website visitors will leave your site if they cannot easily access contact information.

Living in the age of mobile means phones are our lifelines and attention spans are short.

Remember, the faster you get prospects on the phone with questions, the faster you can drive those prospects through your sales cycle.

To land new customers, make sure your phone number is visible and in the header of your website. Your number should also be a clickable text link to make it as easy as possible for prospects to call.

No phone number…how do I get in touch? This website doesn’t give their prospects an easy way to get on the phone with a sales rep.

This phone number is big and noticeable, but it’s displayed as an image. A phone number trapped in an image can’t be copied, pasted, or clicked by prospects.

The phone icon and hyperlink underline tell a prospect that this phone number is clickable, and they can call with a click!

Not only should your phone number be visible, but it should also be easy to use. Your web developer should make your phone number in the header (and anywhere else it appears on the website) a clickable text link.

Responsive Customer Service Seals the Deal

When a prospect calls and has to wait on hold for 4 minutes or—even worse—has to leave a message, you are making a bad first impression.

Prospects are far more likely to sign up for your services when you answer the call quickly. Keep in mind that you can’t make the sale if the prospect can’t reach you.

Signal to prospects that they are your priority by always having sales staff ready to answer calls. Even if you receive a request after business hours, it might be worth your while to have a staff member on standby ready to take the call.

Going the extra mile for good customer service will produce better sales outcomes so make it a priority!

Close Customers Faster With Phone Calls

By making sure your phone conversations with your customers and prospects are the best they can be, you are giving your company an opportunity to close more sales.

As a small business, you want to connect with the people and prospective customers in your area. The best way to do that is to be at the ready with your expertise on the other line!

These few simple steps will make a surprising difference in landing new leads. Put them into practice and watch your business grow.