Write Down Interesting Qs Daily

Take 30 seconds and look around your office.

When was the last time you appreciated how far you’ve come?

Where was your family-run business a year ago? 20 years ago?

How much have you learned and grown as a CEO?

Even though you may still struggle with some things, like consistent marketing results or fine-tuning your corporate dashboard, go ahead and pat yourself on the back.

You’ve worked hard. You should be proud of yourself.

You’ve spent years, maybe even your whole life, in the business.

You know your product or service like the back of your hand.

You already have the experience.

You already have the answers.

You don’t have to be a marketing guru, too.

Don’t believe me? Try this…

From now on, write down the most interesting question asked by a prospect or client that day.

It’s a small habit.

Yes, I know habits can be hard to change and even more difficult to start.

But as said by the author of the international bestseller Atomic Habits, James Clear, “Small habits can unlock the improvements you need to get the results you want.”

By writing down customer questions, you’ll gather all the things they want to know. All that’s left is to provide answers to their questions—answers you already have from years of experience.

Build your marketing directly from your customers.

In 3 months, you will have 90+ topics your prospects are interested in—questions real prospects and clients actually ask.

Each answer is built by your expertise.

These answers will be the building blocks of your marketing framework.

They will help prospects…

• Clarify the challenge
• Identify possible solutions
• Choose the right company (yours) for their solution

This is the power of the Answer Vault.

Frame your marketing with the Answer Vault.

The Answer Vault Framework consists of 50 blog-style answers to your prospects’ questions.

This builds trust and helps you fill your sales pipeline.

Small habits can have huge results.

Don’t know where to start? Identify the questions you’re already answering with our Answer Vault Content Audit.