Your Marketing Isn’t About You

Marketing is about your prospects and the answers they seek.

If you just recently launched your website, you might want to save yourself some grief and skip this email.

A lot of web designers put you in the spotlight—your story, what you can do, what you offer.

But they don’t provide answers. They don’t put prospects first.

The focus of all your marketing material, your website included, should be answers to your prospects’ questions, and here's why…

When a prospect has a problem, they go to Google. 

They ask Google questions like “Why is my faucet leaking?” or “How can I improve my sales process?”

They read blogs, articles, and infographics until they figure out what their problem really is.

Then, they dig deeper. 

They start searching for solutions. 

They go from basic explainers to more in-depth blogs. They watch videos. They download info packets.

They aren’t thinking about you until they understand their problem and are ready to buy. 

That’s why your marketing isn’t about you.

It’s about answering your prospects' questions. 

It’s about showing up on Google search results.

It’s about sharing your expertise to help prospects…

• Define their problem 
• Consider solutions to their problem 

When you’ve done a good job of sharing your expertise, they will consider you as a company that can solve their problem. 

Start answering prospects' questions. 

Our Answer Vault Marketing framework helps you move your marketing away from selling yourself and instead helping your prospects. 

Start here with our 12-point, 12-minute audit of must-have marketing content.