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Writing for the Web Training

Did you know that most web users only read the first 3 words of a paragraph before deciding to continue reading?Neither did our clients who took part in our new web training session, Writing for the Web. In fact, they were surprised by a lot of th...

Posted on July 06, 2010 in Content Marketing, Copywriting

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Welcome Julia

We are pleased to announce Julia Nollen as the newest addition to the BOT team. Julia is a rising senior at the University of Delaware where she studies English, Film, and Interactive Media. Through her media courses, Julia has learned that web wr...

Posted on June 28, 2010 in Team

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Every website needs an Email Marketing Campaign

With frequent email campaigns, you can keep your business top-of-mind with subscribers and drive them to your website or company blog, ultimately increasing the chances of a sale....

Posted on June 22, 2010 in Email Marketing

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Bright Orange Thread to take part in DELCO’s Tabletop Showcase this Thursday

Bright Orange Thread will be "on display" at the Delaware Valley Multi-Chamber Mixer & Showcase this Thursday, June 17th at Harrah's in Chester....

Posted on June 16, 2010

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Site Launch: We’re “springing” 2 new sites for PMA

There's still a little bit of spring left, right? (First official day of summer is June 21st.) We recently completed two new micro-sites for the Produce Marketing Association (PMA), which highlight two of PMA's biggest events of the year: Fresh Summ...

Posted on June 15, 2010 in Site Launch

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Improving Tech Support between Client and Designer

If you’re having your website re-designed, chances are that you and your web designer/developer will run into some issues with how the site displays across different web browsers. With so many different browsers out there and so many different ...

Posted on June 09, 2010

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Site Launch: Refresh for PartnersFirst’s website

Affinity credit card issuer, PartnersFirst, didn’t need a complete redesign of their website, but they did have a few problem areas concerning the site’s User Experience....

Posted on May 12, 2010 in Site Launch

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We’re working on a redesign for Special Olympics Delaware

We just couldn’t wait to mention the new redesign we’re working on for Special Olympics Delaware (SODE) right now. The new site is part of our three-year commitment to provide pro-bono services to SODE. We’ve enjoyed working closely with the whole o...

Posted on May 11, 2010

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Boost search engine rankings by defining what your page is about

In our previous blog post, 3 ways to tell if your website is search engine friendly, we briefly mentioned that we used semantic HTML to help search engines find important content on a page. We thought it would be a good idea to explain what we meant...

Posted on April 27, 2010 in Copywriting, SEO

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3 ways to tell if your website is search engine friendly

Even the best websites don't reach their full potential if nobody sees them.One of Bright Orange Thread's unique strengths is our ability to increase traffic to our clients' websites via search engine optimization (SEO). We understand how search e...

Posted on April 06, 2010 in SEO

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