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Showing blog posts in: Content Marketing

Never Tell Prospects What You Do

Tell Them What You Want to DoGreat headline and wonderful point in this article by Bruce Kasanoff, Never Tell People What You Do. His core message is 'never tell people what you do, tell them what you want to do'. In this article, he is talking to...

Posted on November 13, 2015 In Content Marketing

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6 Slideshare tips for better slide decks

Getting more eyeballs on your content is about production and about sharing it in the right places.SlideShare is one of the most popular content-sharing communities for professionals. With more than 60 million unique visitors each month provides c...

Posted on December 02, 2014 In Content Marketing

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Google Authorship Changes

Google made the decision to remove Google Plus profile images and circle metadata from Authorship-enabled search results. This change sent online authors reeling because, as we previously wrote about, the enhanced search result was thought to increas...

Posted on August 01, 2014 In Content Marketing

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10 Bright Reads

Stay ahead of the digital marketing curve with these ten articles to help improve your social media strategy, landing pages, content marketing efforts, and more....

Posted on April 30, 2014 In Content Marketing, Design, Landing Pages

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Game Time: Super Bowl ad tactics that work for your business digital marketing strategy

Companies dish out millions of dollars and push some of their best work to be seen in the Marketing Super Bowl. As a viewer (and a digital marketer), I look forward to what the “big boys” create for game day.The most powerful part of Super Bowl ad...

Posted on January 29, 2014 In Content Marketing

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Content Marketing: 3 Critical Tips to Ensure Your Content is Valued

One of today's greatest marketing strategies, content marketing helps businesses build relationships with customers and prospects through the dissemination and sharing of valuable information. It's marketing without the hard sell.The outlets in whi...

Posted on February 28, 2012 In Content Marketing, Copywriting

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Chunkify! Watch a web page transform itself with each click.

All of our efforts to inform clients, friends, and fellow designers on the issues of writing for the web have led to this… the launching of Chunkify!, an interactive experience that gives you the power to transform long, hard-to-read web page copy i...

Posted on February 22, 2012 In Content Marketing, Writing for the Web, Team

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Your website: Is it time for a redesign? Or will updates keep the leads coming?

Join us on Wed, February 22, 2012 @ 12:00 PM EST for the live Webinar event We’ll be performing live reviews of real audience-submitted websites to help attendees decide between a full-scale redesign or smaller improvements for their business website...

Posted on February 03, 2012 In Content Marketing, Design, User Experience

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Making a Facebook Page: 5 Basic Steps

According to the most recent reports, Facebook now has over 750 million users, many of which are businesses and organizations. Knowing this staggering statistic, your company may be considering a Facebook Page.Or maybe you're looking to do more wi...

Posted on September 06, 2011 In Content Marketing, Social Media

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What We Read #1: Writing for the Web Tips

How do you establish a positive user experience through copy?Great user experiences don't happen by accident. Present your readers with organized, scannable copy that will capture attention quickly and convey messages clearly. Doing so will help i...

Posted on January 25, 2011 In Content Marketing, Copywriting

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