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Showing blog posts in: Content Marketing


CM 101: Offers: The Next Step in Content Marketing

What Gated Content Is and Why You Need It Without offers, you are not content marketing; you’re just producing content. Great content will get your brand out there. Great offers will bring in leads and eventually, sales. In this post we will discuss:...

Posted on December 01, 2016 In Content Marketing, Inbound Marketing

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CM 101: Video: The New King of Content

They say that content is king, well video is the king of them all What is the quickest way to establish trust and communicate with a visitor to your website? The answer is everywhere but seemingly absent on so many websites. Nothing is more brilliant...

Posted on November 29, 2016 In Content Marketing, Inbound Marketing, Landing Pages

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CM 101: Infographics: How to Stand out in a Sea of Words

Two million blog posts are written EVERY DAY! What if there were a way to make your content stand out and cut through the noise? Here’s a hint: your brain thinks in images, not letters and words. When communicating with an audience, take advantage of...

Posted on November 22, 2016 In Content Marketing, Inbound Marketing

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CM 101: Why Email Newsletters Win

Your inbox is packed. You lose important emails and they just never stop coming! Email sucks. Some marketers ignore email as a platform because they think prospects are inundated. They go to social media channels like Twitter and LinkedIn instead to ...

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Posted on November 16, 2016 In Content Marketing, Inbound Marketing, Email Marketing

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CM 101: Writing for the Web: The Power of Copywriting

We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, videos. As a marketer, how do you cut through the noise and make your content stand out to your target audience? There are many factors that go into makin...

Posted on November 08, 2016 In Content Marketing, Copywriting, Inbound Marketing

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CM 101: 5 Reasons to Start Blogging

And Tips on How You Can Get Started Imagine having repeat visitors come to your website every week. Better yet, what if those repeat visitors trusted you? What if they saw the value of your company? What if they converted on your offers and shared yo...

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Posted on October 31, 2016 In Content Marketing, Inbound Marketing

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CM 101: SEO Basics for Inbound Marketers

What You Need to Know About SEO for Marketing This post will teach you about: How Search Engines Work Optimizing On-Page Content & Targeting Keywords Differentiate Your Messaging Create Relevant Content Technical SEO SEO is something that you wi...

Posted on October 26, 2016 In Content Marketing, Inbound Marketing, SEO

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CM 101: B2B Content Marketing Basics

Content Marketing: The Best Way to Market 88% of B2B businesses are currently using content marketing as part of their marketing strategy. Why? What makes it so successful? Well think it's time to get back to basics and uncover why content marketing ...

Posted on October 18, 2016 In Content Marketing, Inbound Marketing

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Talking Content Marketing with Vistage Business Executives

Yesterday morning, I had the pleasure of presenting content marketing to a number of C-suite executives thanks to Vistage Chair and Business Consultant, Jim Lucas....

Posted on August 18, 2016 In Content Marketing

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Intelligent Content Recommendations Help Generate More Leads

How polite, not pushy, pop ups can rake in prospectsThe Pop Up: effective lead capture medium? OR website equivalent of an annoying kid jumping up and down, screaming “LOOK AT ME” until you are forced to leave…or relent.No matter what side you’r...

Posted on February 05, 2016 In Content Marketing

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