Our Blog

Showing posts in: Sales


Mistakes Customer Service Reps Make That Lose Propane/Oil Sales

Your Customer Service Representatives are your company’s front line and play a critical role in your...

Posted on August 20, 2020 in Sales

Read Post

Mistakes Customer Service Reps Make That Lose Sales

Your Customer Service Representatives are your company’s front line and play a critical role in your...

Posted on August 20, 2020 in Sales

Read Post

A Beginner's Guide on How to Generate Sales Leads

If you're a small business, you should understand the importance of sales leads. Here's your guide o...

beginner-guide-to-sales-leads.jpeg

Posted on February 12, 2018 in Sales

Read Post

Boosting Sales: How Pay-Per-Click Gives you the Upper Hand

Guest Post by Andrew Lowen In the world of marketing, there are really two kinds of people. First, y...

ppc-boost-sales.png

Posted on January 24, 2018 in Sales

Read Post

How to Give Your Sales Team Better Leads

"These are the new leads. You don't get them. Leads are for closers." In the movie Glengarry Glen Ro...

How_to_give_your_sales_teams_better_leads_1.jpg

Posted on January 27, 2017 in Sales

Read Post

Your Sales Team Needs a Marketing Budget

Your sales team used to thrive on driving the sales process. Your salesperson had the intel that pro...

Why_Your_Sales_Team_Needs_a_Marketing_Budget.png

Posted on December 23, 2016 in Sales

Read Post

Caller ID Has Changed Sales: You Can’t Close a Lead You Can’t Reach

You Can't Close a Lead You Can't Reach Sales used to focus on “Dialing for Dollars.” This mantra mea...

How_Caller_ID_Changed_the_Sales_Process.jpg

Posted on December 05, 2016 in Sales

Read Post

One Metric to Prove Customers Originated From Inbound Marketing

Empower your marketing team by proving they are responsible for sales-qualified leads. B2B leads ju...

Posted on April 20, 2016 in Marketing Metrics, Sales

Read Post

The Marketing Metric that Proves Whether You’re Impacting Customers

Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marke...

Posted on April 08, 2016 in Marketing Metrics, Sales

Read Post

Lead Gen: Why a Lower Cost Per Lead Costs More in the Long Run

Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is...

Posted on March 11, 2016 in Marketing Metrics, Sales

Read Post

1 2

Be a Bright Marketer

Improve your family-owned business's marketing strategy with resources, tips, and insights delivered to your inbox 1-2 times per week.

Subscribe to the Bright Orange Thread Content Library today for instant access to these resources!