An empty sales pipeline is scarier

Prioritize your clients, not your comfort.

You don’t want to share your proven formula—someone might steal it.

You don’t want to share your pricing structure—your competition may undercut you.

But you need to.

Share everything, even if you’re scared to do it.

Your prospects are searching for it.

Share pricing—prioritize prospects above the competition.

• While you may not want your competitors to know your pricing, your prospects need insight—a ballpark is fine.
• No one wants to get into a buying process only to find out halfway through it is not in their price range.

Share expertise—help prospects educate themselves.

• Prove you know what you’re doing. If you don't, why would prospects trust anything you tell them?
• Don’t worry about the DIYers. DIYers are gonna attempt a DIY, even without your expertise. They aren’t your target audience.

Share process—give prospects what they need to make a final decision.

• This might be easier explained in person, but prospects need to see what it would look like to work with you.
• Let them make an informed decision without needing extra prompting from you—most wouldn’t even take the time to ask before moving on.

The really terrifying thing is an empty sales pipeline. 

Put expertise on your website, even when it’s scary—give your prospects the answers they need to become your clients.

Your first step is breaking down what expertise you’re already sharing—what questions you're already answering.

Use our Answer Vault Content Audit to do just that.

Just read through your website (although I know you probably have the thing memorized), and check what expertise you’re sharing and if you’re sharing it in a client-focused way.

It’s that simple.

It’s all in the Answer Vault Content Audit.

And it’s all yours to do with what you will.

That being said, I encourage you to ask yourself: What expertise are you terrified of sharing on your website?

And will once more encourage you to share everything, even if you’re scared to do it.