Marketing requires tri-focal vision

You’re building a company of shared dreams. 

To do that, you wear many hats; you have to be a financial wizard, product ideation specialist, and the head marketer of your business.

Quite the juggling act, right? And let’s be honest—marketing can be a whole new world of complexity for you and your business. We get it.

We can make it easier for you.

Let me explain: Thinking trifocally is a challenge that most CEOs face when it comes to their marketing—it’s the ability to strategically shift focus on work by viewing responsibilities through multiple lenses. 

You have to be aware of the three ways that you can visualize your marketing so that you can facilitate organized decision-making. 

You have to start wearing trifocals.

There are three ways to approach your marketing, but only two will be important to you.

Near vision involves almost everything that is considered daily work.

This is where the daily grind unfolds, where all the nitty-gritty work takes place. 

But hold your horses! That’s what your employees are for. Effective marketing requires a collaborative effort of different visions to get done. 

In order to keep everyone on track to success, you can always help to troubleshoot, but you always have to have your overarching theme in mind—see details about this below. After all, it’s your job to see that everything from this space reaches what you’re ultimately trying to accomplish.

Intermediate vision organizes the everyday so that it can connect to your big idea.

You’ll be organizing resources for your employees, as well as setting expectations with them. There will be meetings to set your marketing plan on the right course. 

You’re arranging the little details of the day-to-day to align with your grand plan to market your company better.

Organizing here can help your marketing to take off! In order for it to work, consistency from your other employees is crucial. When you meld this together with your final goal, you’re going to start seeing results from your marketing. 

So, get those little details in order because when you combine them with your end goal, you’ll start seeing those marketing results.

Distance vision is concerned with long-term ambitions.

This is your primary focus, my friend, and hardly anyone else’s. 

Be forward-thinking, make educated decisions, and guide your team toward your ultimate marketing goal. 

To guide your team and maintain your Distance vision, we recommend that you adopt a marketing framework. 

Choose a framework to avoid decision fatigue and stay focused on the big picture. Avoid random acts of marketing that waste your precious time. 

The Answer Vault framework is based on our years of working with companies just like yours. We have learned concepts from a variety of resources and adapted them for CEOs who are the de-facto marketing leaders of their companies.

Do yourself the favor of reading and absorbing our framework.

Visit Bright Orange Thread’s Answer Vault so you can become more equipped in all things marketing. 

Oh, and before I sign off, a special shout-out to Bob Cox for developing the tri-focal vision concept. We’re excited to see what he has to say about us adapting it to marketing. Cheers, Bob!