Marketing ROI—Earn Revenue Beyond Your Investment

I want to take a moment here to talk about return on investment. That's critical for marketing. Way too many people view marketing as an expense. I get it because they've been burned. But if we can focus on the investment aspect of this, we can make this a positive experience. By investing $1 in marketing, can you get eight back, can you get 15 back? That's the idea. That's the point of marketing. We work very diligently to achieve that.

We focus on the bottom line in marketing

It takes stepping stones to get there. You don't get that answer on day one. On day one, it's like, "Well, what's the website doing? How much traffic does it have?" 

Month two, traffic is up on the website. That's a good thing. We track KPIs, metrics, Google analytics, all kinds of different numbers. 

And in our monthly reports to clients, we're saying, Hey, we have now generated $20,000 of business for you last month. Or, we generated a million dollars of revenue for you last month. 

That's why we focus on ROI because if we're not delivering that to our clients, we're not delivering.

Tucker: Do we often get a million dollar return on investments for clients?

HJ: Oh, yeah. OPS. They invested $72,000 over two years with us. That led to $1.1* million in revenue.

Tucker: That's a pretty good investment, I would say.

HJ: Yeah, they were very happy. They were happy. It's a testimonial on the website and everything else.

Boost Your Marketing ROI by Setting the Baseline

All right. I want to take a moment to just let you know about some resources on our website. One of them is a marketing self-assessment for CEOs. You, as a CEO, can go take it quickly. It might take all of five minutes and then you add up some numbers and you see how you're doing. The idea is how aware is a CEO of marketing on his company, the impact on his company and so forth. We recommend that you check that out.