Templates are Not a Marketing Strategy

Templates, templates everywhere!

In your inbox, on social media, on Google—marketing templates are like the overplayed songs on the radio.

There are templates for calculating ROI, design, writing, you name it!

Are they any good? Well, it depends.

Only when you...

Consider templates a starting point

Templates are your launchpad, helping you dodge the fear of the dreaded blank white page.

Leverage them as your creative springboard, but don’t let templates lock you into their bias. It’s your job to break free from the mold.

Target your ideal client

When you’re utilizing a marketing template, you need to stay in the mindset of your ideal client.

A template won’t target your ideal client because it wasn’t prepared with your Ideal Client Profile in mind.

Your Ideal Client Profile is a powerhouse that breaks down your ideal client’s demographics, challenges, and burning questions.

When you have a well-researched, well-written Ideal Client Profile, you know where your ideal client hangs out, their challenges, and exactly who you can AND can’t help.

That’s the kind of information you need so that your template stops being just a template and starts being your personalized marketing tool.

Referencing your Ideal Client Profile makes the difference in using a template to create an effective marketing asset.

Answer your prospects’ questions

A template will provide you with structure and ideas, but you wouldn’t just slap your logo on it and send it out as is.

It’s your job to change and adapt it with content your prospects care about.

Use a template to turn your expertise into content, answer your prospects’ questions—and diligently edit afterward.

When you have a stockpile of content ready to use, altering an empty template for your business’s use becomes a much less daunting task.

We’ll help you develop 50 articulately written and ready-to-go answers with our Answer Vault framework that you can use as a reference to make smart marketing decisions.

Adopting a framework that helps you turn your expertise into answers makes it easy for you to take a template and turn it into something more for your business.

If you reference our Ideal Client Profile and the Answer Vault the next time you’re working with a template, the end product shouldn’t be a “template” at all.

It will be real marketing material worth measuring.

Download our Answer Vault framework to make sure you’re answering all of your prospects’ questions.

Otherwise…

Using a template is like putting the cart before the horse.

To avoid random acts of marketing, we’ve got the tools to help you master the art of personalized marketing.

Download our Ideal Client Profile (ICP) and get to know your ideal client inside out.

What makes them tick?

What keeps them awake at night?

Break free from the template monotony, and let your brand’s personality shine through.