Our Blog

Tips for Collecting Better Feedback for Workshops and Webinars

A part-time “hat” that I wear is that of speaker. I give talks and presentation about online marketing and websites to fellow business owners and VPs of marketing. I love helping people learn how to improve their business. But I’ll admit, I don’t hav...


Posted on January 24, 2018

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How Google's Mobile-First Indexing Works

Over 60 hours of video are published each minute. And every day, over hundreds of thousands of new content pieces—from photos posted to Instagram to blogs on websites to tutorials and “How To” articles and more—find life on the web. The Internet is a...

Posted on January 17, 2018

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BOT’s Most Read 5 Marketing Blog Posts of 2017

Ring in 2018 with a look back at our top marketing blog posts in the past year. Brush up on best practices you might have missed or forgotten during the holiday rush....

Posted on January 05, 2018

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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because you’d think website visitors would be more than willing to click through t...


Posted on December 22, 2017 In Content Marketing, Design, User Experience

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5 Reasons Propane Company Owners Are Wrong About Blogging

Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their time and energy. So I want to demonstrate that blogging is an untapped opportunity for small ...


Posted on December 15, 2017 In Content Marketing, Copywriting, Inbound Marketing

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3 Content Development Mistakes that Even Marketing Experts Make

You couldn’t help but give yourself a mental high-five. You spent days upon days burning the midnight candle just to finish the pillar post that you’ve been working on, and now, the only thing that’s left for you to do is to click the “Publish” butto...


Posted on December 01, 2017

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6 Musts When Redesigning Your Propane Gas Website

Your propane gas company’s website is the cornerstone of your online marketing strategy. It’s the online face of your business! When a prospect lands on your website, you have 2 goals to accomplish within the first 5 seconds. Prove that you can help ...


Posted on November 01, 2017

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3 Ways Google Ads Can Jump Start Your Propane Company’s Online Visibility

When customers search for your services on Google, you have one goal: Be found at the top of search results. Topping the search result list means more visits to your website. More visits to your website mean more calls from prospective customers. Thi...


Posted on October 20, 2017 In SEO

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How Blogging Won Our Client the #0 Spot 3x in 1 Week

The higher your web page or blog post shows up in search results, the more likely a person will click on it. Simple enough, right? Wrong. There’s a lot that goes into ranking high in search results. We geeked out over a lot of technical marketing tac...


Posted on October 12, 2017 In Copywriting, SEO, Success Stories

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5 Email Examples to Inspire Your Marketing Campaigns

Most marketers want to keep customers engaged and interested using email. Email is such a focus that 58% of marketers said it was their number one goal in a recent survey. Obviously, maintaining good customer relationships through email is important....


Posted on October 03, 2017

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