The Phase You Skip (But Shouldn't)
I know you’ve been burned before. Maybe it was that sure-fire silver bullet email campaign that promised a minimum of 30 new leads. Or that social media guru who promised growth on Facebook when he really only knew LinkedIn. You invested aggressively...
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C’s Get Degrees, But They Don’t Get Sales
There is not one secret ingredient that immediately boosts your website. It’s about finding the perfect combination of relevancy, appearance, and retention. If one of these slips, it’ll drag down the rest in the eyes of your potential customers. P...
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Their Homepage Barely Passed the Test
The last thing you want is for your website to fail its first impression. People won’t hold back their critiques, either. Take it from the evaluation of another company’s website, Tangibl Group. Their homepage barely passed the test. One reviewer ...
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Does Your Site Look Legitimate?
There’s one website issue that will turn potential customers away every time. “It was hard to tell what the purpose of the company was.” A potential customer won’t stick around if they can’t figure out what you even offer. Here’s an example of what...
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If Your Website is Bland, It’s Hurting Your Brand
Every website has blind spots. It’s not enough to approve the copy and design yourself. The true test comes from the reactions of potential customers. Alpine Cyber got real input from real people through our Homepage Peels. It went well, but it hi...
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You Have Five Seconds to Make an Impression
Relevance is currency in today’s fast-paced environment. If potential customers can’t figure out what you’re selling in five seconds, they won’t stick around. C.R. International Inc. found this out for themselves during their Homepage Peels test, w...
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The Right Way to Handle Unpaid Invoices
You know that feeling when a client hasn’t paid an invoice? That slow exhale before you check the invoice, hoping you’ll see “PAID” before you have to pick up the phone and dial their number. It’s awkward. It’s frustrating. It disrupts cash flow fast...
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The Right Way to Handle Unpaid Invoices
You know that feeling when a client hasn’t paid an invoice? That slow exhale before you check the invoice, hoping you’ll see “PAID” before you have to pick up the phone and dial their number. It’s awkward. It’s frustrating. It disrupts cash flow fast...
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Your Marketing Needs a Process, Not a Fairy
Ever heard of a Good Idea Fairy? Good Idea Fairies are mysterious creatures that whisper brilliant marketing concepts, new product names, or unexpected partnership ideas directly into a leader’s ear....
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You Need to be Bossed Around
When you’re the boss, there’s no one to boss you around. So no one calls you out when marketing gets pushed to the next week…then the next week. This means you’re pushing those marketing returns farther and farther away....
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