Lend yourself some courage
An hour ago, you walked out of a meeting. You were overrun with a deluge of questions atop questions from your cousin who handles the marketing. Now, you have decisions stacking up like a Jenga tower on the verge of collapse and a mounting headache t...
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Design and copywriting should work together
André Spiteri via Rocksalt Copy Creatives Get writers and designers together from the start. Even a simple read-through and quick brainstorm can plant ideas that neither would've come up with individually. Strategy & Planning | Takeaway Submitted...
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3 Steps to Ditch Random Acts and Find a Framework for Marketing Success
As the leader of the family-run business, you’re relying on your small team to make marketing magic happen. It’s already tough enough, but it's impossible without any clear parameters in place. Marketing without a plan is like throwing spaghetti at ...
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3 Crucial Metrics to Hold Marketing Accountable
Now that you’re running the family business, you don’t have time to monitor all the nitty-gritty metrics within the company. You have people in place to manage them for you. However, as the head of marketing, there are three metrics you should defin...
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Lessons from Marketing Untied: My BOT Intern Experience
Hi, my name is Josiah Taylor! I’m a rising senior and honors marketing student at the University of Delaware.Over the past winter and spring, I’ve worked with Bright Orange Thread to develop the Marketing Untied newsletter from an idea to a completed...
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E.A.T. = Expertise, Authority, and Trust
Christopher Kokoski via Medium E.A.T is an acronym that is used in the SEO (Search Engine Optimization) world. Each letter stands for something Google looks for when ranking websites. SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist...
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How can you possibly write about my expertise?
You're the expert in your field. But you need someone else to write that expertise for you. How does that work? If we're experts in marketing, how can we write your expertise? Are we suddenly going to learn and master years of experience so we can t...
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About Page Do’s and Don’ts
Did you know your About Page is the second most visited page on your site. Not sure? Go ahead and check your analytics, I’ll wait......
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The Value of Rookie Thinking in Your Business
Our guest expert today is Dr. Robyn Odegaard. Dr.Robyn is an expert in organizational psychology, which she uses to help teams and individuals achieve peak performance. Bio....
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How AI Helped Me (or not) Market AI in DE
There’s been a lot of buzz around AI and its ability to cut hours of work down to seconds. Read about our experience leveraging the powers of AI to market an event for our client....
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