Your Marketing Needs a Process, Not a Fairy
Ever heard of a Good Idea Fairy? Good Idea Fairies are mysterious creatures that whisper brilliant marketing concepts, new product names, or unexpected partnership ideas directly into a leader’s ear....
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You Need to be Bossed Around
When you’re the boss, there’s no one to boss you around. So no one calls you out when marketing gets pushed to the next week…then the next week. This means you’re pushing those marketing returns farther and farther away....
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Even Babies Ask for What They Need
Before you could walk or talk, you already knew how to do one thing… Ask for what you need. Even as a baby. Hungry? You cried. Tired? You fussed. You didn’t wait and hope that someone would notice. But somewhere between growing up in Mom and Dad’s bu...
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Only Mom Thinks You’re Great
You probably think your product or service is the end-all, be-all. But prospects don’t care what you think. Hearing a business toot its own horn is like watching a mom tell her son he’s better than all the professional baseball players when he can’t ...
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Marketing is a 1,000 Tiny Turns
You don’t steer marketing by yanking the wheel once a quarter. You guide it like a rider leans into a curve—steady hands, small corrections, eyes fixed ahead. To succeed, you only need to focus on two things:...
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Design your week so marketing actually happens
Every week starts with the same good intentions.“This is the week I’ll finally focus on marketing.”Then, the Monday chaos hits, and a vendor calls about an unexpected invoice. Your operations manager pings you about a project stuck in limbo. A client...
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The "Short Game" of Marketing
Spending hours writing a blog post only to see slow, gradual traffic growth.Consistently posting on social media with follower counts that just creep up.The work your team puts in is immediate; the payoff is distant.That’s how a lot of marketing feel...
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A New Way to Score at Marketing
One heroic play doesn’t win a championship. It’s years of practice, thousands of reps, and a relentless focus on the fundamentals. The big win is far down the road. That’s what a lot of marketing is, and it’s why you put it off. The work is immediate...
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Would you board this plane?
After hours of scouring the internet, a prospect just had one more question… “What would it actually be like to work with you?” This is where most websites go silent....
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AI Recommends Your Competitor
A buyer is standing in line at the bank, phone in hand.But they’re not Googling.They open an AI chatbot and ask:“Who’s the best [insert your service] company in [your city]?”AI thinks for a moment and lists…your competitor.That’s the gut-punch moment...
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