Even Babies Ask for What They Need
Before you could walk or talk, you already knew how to do one thing… Ask for what you need. Even as a baby. Hungry? You cried. Tired? You fussed. You didn’t wait and hope that someone would notice. But somewhere between growing up in Mom and Dad’s bu...
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Only Mom Thinks You’re Great
You probably think your product or service is the end-all, be-all. But prospects don’t care what you think. Hearing a business toot its own horn is like watching a mom tell her son he’s better than all the professional baseball players when he can’t ...
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Marketing is a 1,000 Tiny Turns
You don’t steer marketing by yanking the wheel once a quarter. You guide it like a rider leans into a curve—steady hands, small corrections, eyes fixed ahead. To succeed, you only need to focus on two things:...
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Design your week so marketing actually happens
Every week starts with the same good intentions.“This is the week I’ll finally focus on marketing.”Then, the Monday chaos hits, and a vendor calls about an unexpected invoice. Your operations manager pings you about a project stuck in limbo. A client...
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The "Short Game" of Marketing
Spending hours writing a blog post only to see slow, gradual traffic growth.Consistently posting on social media with follower counts that just creep up.The work your team puts in is immediate; the payoff is distant.That’s how a lot of marketing feel...
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A New Way to Score at Marketing
One heroic play doesn’t win a championship. It’s years of practice, thousands of reps, and a relentless focus on the fundamentals. The big win is far down the road. That’s what a lot of marketing is, and it’s why you put it off. The work is immediate...
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Would you board this plane?
After hours of scouring the internet, a prospect just had one more question… “What would it actually be like to work with you?” This is where most websites go silent....
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AI Recommends Your Competitor
A buyer is standing in line at the bank, phone in hand.But they’re not Googling.They open an AI chatbot and ask:“Who’s the best [insert your service] company in [your city]?”AI thinks for a moment and lists…your competitor.That’s the gut-punch moment...
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Here’s How My Team Actually Uses AI
We talk about artificial intelligence like it’s something mysterious and monumental.Something out there. Something looming.But in my day-to-day work—helping family-run companies untangle their “random acts of marketing”—AI isn’t some magical oracle....
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Is AI Revving or Driving Marketing?
You’d never just toss your kid the car keys and say, “Figure it out. The car is too powerful. The potential for mistakes is too great, and the consequences? Far too costly. Instead, you teach them, and you set them up for success. You start them off ...
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