How to Use Your Website for B2B Lead Generation
For a significant number of businesses, the main purpose of a website is B2B lead generation. A website is performing well if it brings customers into your business and poorly if it does not. Since lead generation is the most important issue for your...
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How to Get More Traffic to Your Blog: Smarter Approaches to B2B Inbound Marketing
You've probably seen plenty of "how to get more traffic to your blog" stories, though you don't always see enough of them in relation to B2B. If you're running a B2B business, you already know how the industry evolved from being more buttoned-down to...
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5 Ways to Boost User Engagement on Your Website
Every business has a website, but in this age of instant gratification and smartphone surfing, just having a website isn't enough. You need to have a website that demands users' attentions, and which they find friendly, and engaging. That's a tall or...
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Invest in an Infomercial for Your Propane Company
Are you looking for an effective way to promote your propane company? Have you thought about investing in an infomercial? With all of the hype around social media and digital marketing, you might think infomercials are long dead. In reality, infomerc...
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Calls-To-Actions Need Specific Language and Good Design
Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few overused calls-to-action scattered throughout countless websites, emails, and landing pages. But these generic calls-to...
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One Metric to Prove Customers Originated From Inbound Marketing
Empower your marketing team by proving they are responsible for sales-qualified leads. B2B leads just don't walk through the door. Tech firms, professional service firms, and other B2B businesses must work hard to fill their pipeline. As a VP or di...
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Keyword Research for Blogging - Making Sense Under a Mound of Data
Researching keywords for a new blog post can be overwhelming. Even if you start out with a good brainstorm and a list of keywords, once you plug the list into Google Keyword Manager it’s easy to get buried under a huge mountain of data. After an hour...
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B2B Tech CEOs: Why You Need Your Marketing Team to Calculate Cost Per Lead
There’s a lot going on in your organization. Marketing, advertising, relationship management, and more. You can’t sweat the small stuff: You need to focus on the big picture. The key is to make sure your teams are tracking and reporting on their perf...
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The Marketing Metric that Proves Whether You’re Impacting Customers
Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit as “closers” and revenue drivers. Marketing teams on the other hand struggle to directl...
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Why Propane Companies Should Optimize Their Google My Business Listing
When you need to get your propane to your customers, Google My Business listings bridge the gap. However, you'll need to optimize your listing to get the results that matter. This is a crucial part of Search Engine Optimization (SEO) that shouldn't b...
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