How a Homepage Can Deliver Credibility
Ding! The bell rings, the crowd roars, and round one has begun: Your homepage has only 5 seconds to put up a fight and defend its credibility. Or else... And it’s not as simple as writing a winning headline that shines with professional style. Creati...
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A Good Communicator is Genuine
No one wants to sound like a robot when communicating online. You want social media and email interactions to be as genuine and engaging as you are in real life. But sometimes, humans end up sounding like robots online anyway! A recent LinkedIn inter...
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4 Reasons to Hire an Expert Writer for Your Website
Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did not write this post. I hired a writer. When you’re the VP of Marketing tasked with launching a website in four months, your deadlines loom over you l...
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Don’t Break Your Social Post Promises on LinkedIn
Imagine this: You click on a social media post titled “Top Ten IT Concerns for Nonprofits”. What do you expect to find on the other end? Probably a list of the top ten IT concerns, right? Of course! Imagine how confusing it would be if you landed on ...
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How to Conduct a Successful Marketing Audit for Your Propane Company
ROI. It's the bottom line, isn't it? Especially in marketing. What's the best way to figure out which strategies are working and increasing your profits and which ones are coming up short for your propane business? The answer is a marketing audit. To...
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5 Reasons B2B Firms Need to Adopt Inbound Marketing
Inbound Marketing is the Targeted Way to Win B2B Buyers' Trust in Your Brand's Expertise Are you incorporating inbound marketing into your B2B marketing strategies?...
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How to Keep a Content Calendar: A 7 Step Process
If you do content marketing for your company, you need to know How to Create (and stick to) a Content Calendar. This post presents the outline of a reasonably simple process for doing just that....
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5 Things Your Homepage Must Do
"You never get a second chance to make a first impression."That cliche applies to our human interactions, but the principle is just as important in the virtual world.According to statisticbrain.com, the average person's attention span is only 8...
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5 Things to Do Before You Write a Word of Content for Your Website
Writing new content for an entire website can be an intimidating process. We've all stared at our computer screen with no idea what to write. via GIPHY You want to be sure that your website is powerful in its ability to attract prospects but achievin...
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How to Conduct A Content Audit of Your Website
Typically the word "audit" invokes an immediate sense of dread. But thankfully, we're not talking about those tax write-offs you may or may not have gotten away with as an undergraduate, we're talking about conducting a content audit of your website...
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