The Marketing Metric that Proves Whether You’re Impacting Customers
Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit as “closers” and revenue drivers. Marketing teams on the other hand struggle to directl...
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Why Propane Companies Should Optimize Their Google My Business Listing
When you need to get your propane to your customers, Google My Business listings bridge the gap. However, you'll need to optimize your listing to get the results that matter. This is a crucial part of Search Engine Optimization (SEO) that shouldn't b...
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Lead Gen: Why a Lower Cost Per Lead Costs More in the Long Run
Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?...
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A/B Testing Can Help Double Your B2B Landing Page Conversions
Targeted Testing Turns Online Lead Conversions from an Art into a ScienceYou've spent a few hours creating a landing page for your technology firm. You've connected your offer to a specific buyer persona. You've written keyword-rich copy targeted t...
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How to Use Marketing Objectives to Measure Campaigns
As marketers, we know that our advertising and marketing campaigns cost us the big bucks. So, don't we want to make sure we're optimizing the most of our dollar? Also, wouldn't it be nice if there was some secret formula to knowing what did and didn'...
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What is CPL: How to Calculate Cost Per Lead
Knowing your Cost Per Lead will help you make more strategic marketing decisions Cost Per Lead is the first formula in a string of marketing metrics that will help you gauge the effectiveness of your marketing. Whether you are purchasing a list, col...
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Intelligent Content Recommendations Help Generate More Leads
How polite, not pushy, pop ups can rake in prospects The Pop Up: effective lead capture medium? OR website equivalent of an annoying kid jumping up and down, screaming “LOOK AT ME” until you are forced to leave…or relent. No matter what side you’re ...
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How Landing Pages Fit into your B2B Lead Generation Plan
B2B lead generation can be complex, but one tool has the power to energize your conversion efforts overnight: Landing pages.Let's discuss…What is a landing page Where landing pages belong in your B2B sales & marketing funnels Why your homepag...
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5 Takeaways from the #EmailMasterClass
Last week, I brushed up on some email marketing stats and best practices with HubSpot’s Email Marketing Master Class.I always tell companies that email should be the first platform they target (before diving into social media, be confident in your ...
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3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects
Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features on your site - interactions are about language, structure, and calls to action. Strategic impleme...
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