Talking Digital Marketing at Delaware Innovation Week
Tuesday afternoon, I had the opportunity to sit on a panel with some media professionals shaping the tech environment in Wilmington & beyond.The presentation was on something very important to Bright Orange Thread and all B2B Marketers: Using d...
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Cleverness, Clickbait, and Correctness - Why Headlines are Important
Many users only read the headline. NPR’s article, Readers React To Headlines Gone Wrong, has convinced us of the importance of a headline even more.This headline informs and intrigues users by posing a question.Yes, your headline should accura...
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Never Tell Prospects What You Do
Tell Them What You Want to DoGreat headline and wonderful point in this article by Bruce Kasanoff, Never Tell People What You Do. His core message is 'never tell people what you do, tell them what you want to do'. In this article, he is talking to...
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Chunkify! Part 7: Compelling Conclusions That Inspire Action
Tell ‘em what you told ‘em Tell ‘em what to do next One Page Exercise One BIG mistake marketers often make on their web pages is giving up on the conclusion. Don’t! The conclusion is your last chance to make your point, to leave an impression, to in...
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SEO Checklist: 7 Musts to Optimize On-Page Content
Better Your On-Page SEO7 Tips To Make Your On-Page SEO StrongChange Keywords to Improve On-Page SEO...
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Chunkify! Part 6: Improve SEO Value And Readability With Better Formatting
Human Formatting vs Search Engine Formatting Strategies That Improve Formatting and SEO Formatting: Double Check All Content on The Page One Page Exercise As a former professor, I believe formatting is key. If a student’s paper was well formatted, t...
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Chunkify! Part 5: Using Lists to Break Up Content
Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using lists on your webpage.When to use a list List writing tips List formatting tips One page exercise ...
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Would You Give Up Your Email Address for Toffee Blondies?
Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list....
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Chunkify! Part 4: Writing Better Paragraphs
Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragraph quality One page exercise Hey Marketer! I know you know how to write a paragraph. But as an expert, it’s difficult to fight the urge to say it all...
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Chunkify! Part 3: A Page People Can Scan and Get the Big Idea
Users don’t read long paragraphs People should get the “gist” without reading your paragraphs How to give the big idea without supporting copy One page exercise Imagine - you are surfing the web researching a new business service. You click on a few ...
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