6 Tips on Building B2B Buyer Personas for Your Tech Firm
Before you write a single word of your company’s marketing strategy, you need to focus on one important thing: building your buyer personas. Buyer personas are semi-fictional representations of your target customer. Buyer personas will help you answe...
Read Post
CM 101: B2B Content Marketing Basics
Content Marketing: The Best Way to Market 88% of B2B businesses are currently using content marketing as part of their marketing strategy. Why? What makes it so successful? Well think it's time to get back to basics and uncover why content marketing ...
Read Post
Technology Firms—Make Buyer Personas a Marketing Priority
Understanding your target audience is the first step in seeing marketing ROI Naturally, when we put effort into anything, whether it’s through work, school, chores around the house, we want to see something in return. Same goes for B2B marketers cond...
Read Post
4 Budget-Friendly SEO Tips for Your Propane Website
How a propane business handles SEO will determine whether it thrives or dies. That statement might sound harsh, but it's true. When a potential customer is looking for a business to meet their needs, they turn to internet search engines. Anyone not o...
Read Post
Talking Content Marketing with Vistage Business Executives
Yesterday morning, I had the pleasure of presenting content marketing to a number of C-suite executives thanks to Vistage Chair and Business Consultant, Jim Lucas....
Read Post
Automated Prompts on Social Media
How Social Media Automation Can Both Help & Harm Your CommunicationBy giving people the power to share, we're making the world more transparent. - Mark Zuckerberg, CEO of Facebook Social media offers a window to the world. Sometimes that windo...
Read Post
TeamUSA.org Misses Mark for Breaking the Back Button
Usability Faux Pas Keeps Olympic Website From Winning Website Gold...
Read Post
Local SEO For Your Propane Delivery Business
What would you do to get 18% more sales for your propane delivery business? No, it doesn't involve spending more on advertising or doing a massive overhaul of your marketing plan. All you need is to enhance your business for local searches. One of th...
Read Post
How a Homepage Can Deliver Credibility
Ding! The bell rings, the crowd roars, and round one has begun: Your homepage has only 5 seconds to put up a fight and defend its credibility. Or else... And it’s not as simple as writing a winning headline that shines with professional style. Creati...
Read Post
A Good Communicator is Genuine
No one wants to sound like a robot when communicating online. You want social media and email interactions to be as genuine and engaging as you are in real life. But sometimes, humans end up sounding like robots online anyway! A recent LinkedIn inter...
Read Post