4 Reasons to Hire an Expert Writer for Your Website
Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did not write this post. I hired a writer. When you’re the VP of Marketing tasked with launching a website in four months, your deadlines loom over you l...
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Don’t Break Your Social Post Promises on LinkedIn
Imagine this: You click on a social media post titled “Top Ten IT Concerns for Nonprofits”. What do you expect to find on the other end? Probably a list of the top ten IT concerns, right? Of course! Imagine how confusing it would be if you landed on ...
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How to Conduct a Successful Marketing Audit for Your Propane Company
ROI. It's the bottom line, isn't it? Especially in marketing. What's the best way to figure out which strategies are working and increasing your profits and which ones are coming up short for your propane business? The answer is a marketing audit. To...
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5 Reasons B2B Firms Need to Adopt Inbound Marketing
Inbound Marketing is the Targeted Way to Win B2B Buyers' Trust in Your Brand's Expertise Are you incorporating inbound marketing into your B2B marketing strategies?...
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How to Keep a Content Calendar: A 7 Step Process
If you do content marketing for your company, you need to know How to Create (and stick to) a Content Calendar. This post presents the outline of a reasonably simple process for doing just that....
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5 Things Your Homepage Must Do
"You never get a second chance to make a first impression."That cliche applies to our human interactions, but the principle is just as important in the virtual world.According to statisticbrain.com, the average person's attention span is only 8...
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5 Things to Do Before You Write a Word of Content for Your Website
Writing new content for an entire website can be an intimidating process. We've all stared at our computer screen with no idea what to write. via GIPHY You want to be sure that your website is powerful in its ability to attract prospects but achievin...
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How to Conduct A Content Audit of Your Website
Typically the word "audit" invokes an immediate sense of dread. But thankfully, we're not talking about those tax write-offs you may or may not have gotten away with as an undergraduate, we're talking about conducting a content audit of your website...
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Writing for the Web: 9 Tips for Creating an Engaging ‘About Page’
Analytics show that your About Page is the second most visited page on your website. Only your Homepage receives more visits. Because it's such an important page, you need it to encourage visitors to explore other pages on your website. One way to d...
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4 Steps to Maximizing B2B Lead Generation Via Your Blog
As a B2B marketer, lead generation should be a top priority. Leads offer a crucial first opportunity to develop personal relationships with potential clients. Last year, B2B marketers identified both lead generation and improving the quality of lead...
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