4 Things to Take Away From Your B2B Buyer Persona Interviews
When you go through the process of building buyer personas, you’ll learn that it is a lot of work. After all, you’ll be interviewing multiple team members and 5-10 customers and lost prospects. You’ll gather loads of information on what their technol...
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CM 101: SEO Basics for Inbound Marketers
What You Need to Know About SEO for Marketing This post will teach you about: How Search Engines Work Optimizing On-Page Content & Targeting Keywords Differentiate Your Messaging Create Relevant Content Technical SEO SEO is something that you wi...
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6 Tips on Building B2B Buyer Personas for Your Tech Firm
Before you write a single word of your company’s marketing strategy, you need to focus on one important thing: building your buyer personas. Buyer personas are semi-fictional representations of your target customer. Buyer personas will help you answe...
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CM 101: B2B Content Marketing Basics
Content Marketing: The Best Way to Market 88% of B2B businesses are currently using content marketing as part of their marketing strategy. Why? What makes it so successful? Well think it's time to get back to basics and uncover why content marketing ...
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Technology Firms—Make Buyer Personas a Marketing Priority
Understanding your target audience is the first step in seeing marketing ROI Naturally, when we put effort into anything, whether it’s through work, school, chores around the house, we want to see something in return. Same goes for B2B marketers cond...
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4 Budget-Friendly SEO Tips for Your Propane Website
How a propane business handles SEO will determine whether it thrives or dies. That statement might sound harsh, but it's true. When a potential customer is looking for a business to meet their needs, they turn to internet search engines. Anyone not o...
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Talking Content Marketing with Vistage Business Executives
Yesterday morning, I had the pleasure of presenting content marketing to a number of C-suite executives thanks to Vistage Chair and Business Consultant, Jim Lucas....
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Automated Prompts on Social Media
How Social Media Automation Can Both Help & Harm Your CommunicationBy giving people the power to share, we're making the world more transparent. - Mark Zuckerberg, CEO of Facebook Social media offers a window to the world. Sometimes that windo...
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TeamUSA.org Misses Mark for Breaking the Back Button
Usability Faux Pas Keeps Olympic Website From Winning Website Gold...
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Local SEO For Your Propane Delivery Business
What would you do to get 18% more sales for your propane delivery business? No, it doesn't involve spending more on advertising or doing a massive overhaul of your marketing plan. All you need is to enhance your business for local searches. One of th...
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