Lead Scoring Non-business emails
A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address....
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Chunkify! Your Homepage
No, I’m not talking about peanut butter. I’m talking about writing copy for the web that’s tailored to users browsing habits. It's called Chunkify!...
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Video Backgrounds - when NOT to use them
Sleek video backgrounds are the latest trend in web design. Many B2Bs that like to stay on the cutting edge have adopted this trend on their sites. But are the full screen loops of blurred city traffic, zoomed in shots of fingers typing, or the mute...
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5 Ways to Boost Your Click Through Rate
Your website’s currency is measured in clicks, but most users are frugal. They need motivation to spend clicks....
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Clearly State What You Do
Convince first-time visitors to stay on your homepage for longer than 5 seconds. ...
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Your Homepage Must Look the Part
You wouldn’t go to a job interview on Wall Street dressed as a marine biologist, would you? The same principle applies to your homepage....
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2014 Year in Review
The New Year brings new resolutions to make this year even better than the last!As we welcome 2015 and think about the new opportunities before us, we like to first reflect on our achievements from the previous year.In 2014, Bright Orange Thread…...
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6 Slideshare tips for better slide decks
Getting more eyeballs on your content is about production and about sharing it in the right places.SlideShare is one of the most popular content-sharing communities for professionals. With more than 60 million unique visitors each month provides c...
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Kill Your Career Page
Guest Post by Meredith Toole “Kill your career page.” It was a recommendation I made to a client last week. I was met with a blank stare and then he said “but how can we do that? It’s where we post our open positions.” Would this have been your resp...
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Google Authorship Changes
Google made the decision to remove Google Plus profile images and circle metadata from Authorship-enabled search results. This change sent online authors reeling because, as we previously wrote about, the enhanced search result was thought to increas...
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