How to use LinkedIn Showcase Pages
High-search visibility and more than 200 million registered LinkedIn users make your company page more than just another social media account, it is an excellent informational supplement to your website.Showcase Pages help make your LinkedIn presen...
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10 Bright Reads
Stay ahead of the digital marketing curve with these ten articles to help improve your social media strategy, landing pages, content marketing efforts, and more....
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Game Time: Super Bowl ad tactics that work for your business digital marketing strategy
Companies dish out millions of dollars and push some of their best work to be seen in the Marketing Super Bowl. As a viewer (and a digital marketer), I look forward to what the “big boys” create for game day.The most powerful part of Super Bowl ad...
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2013 Year In Review
It’s hard to believe 2014 is already upon us! Before we rush into the New Year, we’d like to share with you some important website and digital marketing projects Bright Orange Thread put in place in 2013....
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Usability Kudo of the Day - Easy logins
Logging into websites is not always easy. Every so often you just forget which username and password. And if you try to many combinations, sometimes they lock you out (just to make sure you’re not a spambot trying to hack into the site)....
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Home page slideshows are more popular than they should be
Slideshows (or carousels) are a popular homepage feature that allow multiple pieces of content to occupy prime real estate above the fold. I admit, it is easy to get sold on a slideshow for the home page – it makes easier the tough decision of what m...
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Guest Post: How Companies Can Improve Their PR Results
Have you ever worked long hours for months or years to develop a product and then been disappointed with the PR results after its launch? The answer is probably a resounding Yes. Did you put as much effort into your PR plans as you did the product d...
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Balancing automated & live chat usability
Chat functions on websites deliver a luxury that is so rare in today’s automated service industry: human assistance. Well, most of the time. Sometimes, things get caught in limbo....
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Why changes to the web aren’t about the web at all
Smashing Magazine recently posted an excellent article analyzing one intriguing question: How much has the web really changed?.The article dispels several generalizations from the web of yester-year and provides new suggested ‘defaults’ based on t...
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Social Media Insights and Best Practices
I recently engaged in a few LinkedIn discussions inquiring how often a business should post to different social media outlets, and how much social media activity is too much. Social media is important for businesses, but it requires effort to proper...
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