Create an Email Marketing Campaign that Generates Results
Email is one of the most effective and profitable marketing channels for B2B and B2C—achieving higher click-through rates and ROI than other popular channels (91% consumers use email once daily). A consistent and effective email marketing campaign i...
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Use Google Authorship Markup to increase CTR and enhance the SEO value of your blog
Do you want to generate more clicks to your blog post & build stronger online readership? Consider claiming your authorship with Google Authorship Markup, an easy-to-integrate tool that: Increases Visibility, CTR, and total page views Builds trus...
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How we work virtually
We’ll admit it, we have never met more than half of our clients (although we’d love to!). The beauty of the web is that it breaks geographical barriers that tether service providers to any one region. This post outlines some of the media Bright Orang...
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3 web writing strategies to make your content more effective
Making content stand out in a sea of digital media is not always easy. Your work faces a lot of competition, and your audience has very little time. While your insights are valuable, they won’t be received if they don’t grab and maintain the user’s ...
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5 website ‘must haves’ to generate leads and increase conversions
Some big, some small—these features are all must haves!An effective website is an important marketing tool that helps build brand image, generate leads, and increase conversions. However, relentless changes in web standards and technologies make ef...
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6 Ways to Make your Website a Resource for Journalists
Guest Post by Heather McElrath, a PR, Marketing, and Communications Professional.Easily accessible content is essential for users, especially journalists. Heather provides six important tips for creating a news room that is a resource for reporter...
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Site Launch: CACFP Delaware
The Child and Adult Care Food Program (CACFP) of Delaware needed a to establish a stronger online presence that created a better user experience for their staff and audience. Their old site made it difficult for staff to update the site and for user...
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Reaching your mobile market
If it wasn’t already blazingly apparent, people love their smart phones and tablets. But why has the smart device morphed from a useful gadget into an extra appendage? Because people love the ability to be connected to all things at all times. And t...
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Goodbye Theresa
This week, we wish Theresa the best as she leaves Bright Orange Thread to embark on the next phase of her career....
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Site Launch: Encore Business Solutions
New site strengthens marketing strategyEncore Business Solutions is a long standing Microsoft Dynamics Partner based in western Canada. Encore’s innovative approach to delivering Dynamics solutions has distinguished them as a trusted industry part...
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