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Bright Ideas & Strategies for Improving Business Websites

Keyword Research for Blogging - Making Sense Under a Mound of Data

Researching keywords for a new blog post can be overwhelming. Even if you start out with a good brainstorm and a list of keywords, once you plug the list…

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B2B Tech CEOs:

Why You Need Your Marketing Team to Calculate Cost Per Lead

There’s a lot going on in your organization. Marketing, advertising, relationship management, and more. You can’t sweat the small stuff: You need to focus on the…

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The Marketing Metric that Proves Whether You're Impacting Customers

Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit…

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Lead Gen:

Why a Lower Cost Per Lead
Costs More in the Long Run

Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?

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Landing Page Conversion Optimization

A/B Testing Can Help Double B2B Landing Page Conversions

Targeted Testing Turns Online Lead Conversions from an Art into a Science You've spent a few hours creating a landing page for your technology firm. You've connected your…

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What is CPL?

Formula to Calculate Cost Per Lead

Knowing How Much a Lead Costs Makes Your Marketing More Strategic Cost Per Lead is the first formula in a string of marketing metrics that will help you gauge the…

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Intelligent Content Recommendations Help Generate More Leads

How polite, not pushy, pop ups can rake in prospects The Pop Up: effective lead capture medium? OR website equivalent of an annoying kid jumping up and down, screaming &ldquo…

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Landing Page Lead Generation

Why Landing Pages are a Critical Component of your B2B Lead Generation Plan

B2B lead generation can be complex, but one tool has the power to energize your conversion efforts overnight: Landing pages. Let's discuss… What is a landing page …

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5 Takeaways from the #EmailMasterClass

Last week, I brushed up on some email marketing stats and best practices with HubSpot’s Email Marketing Master Class. I always tell companies that email should be the…

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3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects

Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features on your site - interactions are about language, structure, and…

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